Communication Principles PDF

 Mid-20 th century, communication began to develop as a separate discipline for education and research  The word communication is derived from the Latin noun “communis” and the Latin verb “communicare” that means to make common or shared understanding.  It is an all encompas...

 Mid-20 th century, communication began to develop as a separate discipline for education and research  The word communication is derived from the Latin noun “communis” and the Latin verb “communicare” that means to make common or shared understanding.  It is an all encompassing word which includes the multitude of experiences, actions and events.  Communication is a process of sharing or exchanging ideas, thoughts or information through verbal or non-verbal manner between individuals. TWO MODELS OF COMMUNICATION ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS ELEMENTS          1.To inform 2. To request 3. To persuade 4. To build relationships  1. To inform – you are providing information for use in decision making, but aren’t necessarily advocating a course of action. 2. To request – ask for specific action by the receiver. 3. To persuade – to reinforce or change a receiver’s belief about a topic and possibility, act on the belief. 4. To build relationships – some messages you send may have the simple goal of building good-will between you and the receiver. 1. Communication in business In this modern age, we cannot think of business without communication. Communication is the lifeblood of business. 2. Communication in Industrial relations Industrial relation refers to the management of labor relationship in the industry or in an organization. The good industrial relations mean the relationship of owner and employee. 3. Communication in International affairs The communication is not merely confined within the national boundary in this age of globalization. All the countries are exchanging their cultural, economic, social, political, educational, technological affairs with each other 4. Communication in management Management is the means of achieving organizational goals. The effective communication with the various internal and external parties leads to efficiency and effectiveness of management. 5. Communication in personal life Communication is closely related to every part of human life. We depend on communication for doing our various activities from dawn to dusk. 6. Communication in social life Humans are social beings and everybody in the society are related to each other 7. Communication in the state affairs The life of state cannot run without the flow of communication. Business communication plays a vital role for different ministries, departments, divisions and offices of the state in performing the activities. 8. Communication in Religion Communication is also present in spreading and circulating various religion doctrines. d d