CHAPTER-2.pdf

CHAPTER 2-PHILIPPINE TOURISM AND HOSPITALITY INDUSTRY Ms. Florabhel Tinte Learning Outcomes: After studying the students will be able to : 1. Discuss tourism strategies under the National Tourism Development Plan 2022 2. Discuss the participation of the Philippines in the growth of the global tourism 3. Explain the role of the diﬀerent attached agencies of the Department of Tourism under Republic Act 9593 4. Discuss the history of tourism in the Philippines The attached agencies of the DOT are as follows: 1.TIEZA- Tourism Infrastructure and Enterprise Zone Authority (TIEZA) was formerly the Philippine Tourism In a move to strengthen the role of Authority. tourism in economic growth, former 2.TPB-Tourism Promotions Board (TPB) was formerly Pres.Gloria Macapagal Arroyo signed named as the Philippine Convention and Visitors Corporation. Republic Act 9593 or the Tourism Act of 2009. It declared tourism as an 3. DFPC-Duty Free Philippines Corporation was engine of investment, employment, formerly the Duty Free Philippines growth and national development , & 4.IA- Intramuros Administration strengthening the DOT, its attached 5.PRA-Philippine Retirement Authority agencies , to eﬀectively implement the policy.Salient features of the law are 6. NPDC-National Parks Development Committee the reorganization of Department of 7.PCSSD-Philippine Commission on Sports Scuba Tourism & its attached agencies; the Diving establishment of a Tourism Development Fund and the creation of 8. Nayong Pilipino Foundation, Inc. specialized tourism zones. Purpose of Visit (as of January 2024) The main purpose of visit of most inbound travelers was 1.Holiday/Pleasure at 71.95% 2.9.80% ﬂew to the Philippines to visit friends and relatives. 3.Visitors on business trips comprised 7.29% of the total arrivals. 4.Other purposes of visit included Education/Training/Studies with 3.29%, Convention/Conference with 0.52%, Health/Medical Reason with 0.28%, Government/Oﬃcial Mission with 0.07% and Incentive with 0.03%. Manila Declaration on Tourism (1980) -The document was signed during the World Tourism Conference held in 1980 -Emphasized the role of tourism as a driver of peace -It is also seen as an engine for socio-economic growth for developing countries ( job creation, income generation, education, healthcare and infrastructure development) -Start of the global tourism activity Some importance of 5. Domestic tourism heightens the tourism follows: awareness of common interest and contributes to the development of 1.Tourism as an essential to the life of the economy nations for its direct eﬀects on cultural, educational and economic sectors of 6. Tourism as a factor of social national societies & their internal relations stability and improves the working 2.The right to access to holidays and to capacity of the communities. freedom of travel and tourism 7.Tourism improves the level of 3.Constraints(limitations) in the development development of tourism. The nations or groups should adopt measures aimed at 8. Promotes mutual understanding reducing the negative inﬂuence. & knowledge for s greater level of 4. The tourism represents share economies respect & international trade in world development 9. Acquired cultural and moral dimensions. 10. Positive policy for all in the encouragement and facilities also for elderly and handicapped. 11. It play a positive role in cooperation , mutual understanding and solidarity among all countries. 12.Tourism must ensure preservation. The conservation of historical, cultural and religious sites. 13.International cooperation in the ﬁeld of tourism must be respected Manila Declaration on Social Impact of Tourism (1997) -Adopted on Manila on May 22, 1997 paved the way towards the creation and adoption of the Global Code of Ethics for Tourism. Continuation… Support greater involvement of communities in the planning, implementation, monitoring and evaluation processes of tourism policies, programs and projects within the context of national objectives and priorities and for this purpose introduce community awareness campaigns to inform people of the beneﬁts to be gained from tourism development (WTO, 1997) Continuation Improves the people's standards of living and increase rural incomes Ensure that the tourism development planning preserve the legacy, heritage and integrity of the tourism destinations worldwide with respect the social and cultural norms of the society Cooperate and encourage to create the right image and develop appropriate marketing tools for the destination countries Recognize the role of the human resources development in tourism and establish long term support programs for employment Enhance & strengthen the international coordination and networking , private sector, governments in eradicating negative impacts of tourism Mobilize local and international support to prevent and control tourism-related abuse and exploitation of women and children Continuation Encourage the government to promulgate and enforce legal regimes. Tourism as a major source of development and work towards the formulation and adaptation of Global Code of Ethics for Tourism (WTO, 1997) 8 DOT ATTACHED AGENCIES 1. Tourism Promotions Board (TPB) - Formerly as the Philippine Conventions and Visitors Corporation (PCVC), which is responsible for marketing and promoting the Philippines, domestically and internationally as a major global tourism destination, highlighting the uniqueness and assisting the development of its tourist products and services - Market the Philippines as the major convention destination in Asia - Take charge of attracting, promoting and facilitating large scale events, international fairs, conventions, congress, sports competition and expositions 8 DOT ATTACHED AGENCIES 2.Tourism Infrastructure and Enterprise Zone Authority (TIEZA) Mandates to designate, regulate and supervise the Tourism Economic Zones established under the Tourism Act of 2009 Develop, manage, supervise tourism infrastructure projects in the country It shall supervise & regulate the cultural, economic and environmentally sustainable development of TEZs toward the primary objectives of encouraging investments 8 DOT ATTACHED AGENCIES 3. Duty Free Philippines Corporation (DFPC) Mandated to operate the duty and tax free merchandising system in the Philippines to augment the service facilities for tourists and to generate foreign exchange and revenue for the government. It shall have exclusive authority to operate or franchise out stores and shops that would sell, among others, duty and tax free merchandise of goods and articles in international airports and seaports and in TEZs and ports entry throughout the county. 8 DOT ATTACHED AGENCIES 4. INTRAMUROS ADMINISTRATION (IA) The orderly restoration and development of Intramuros, as a monument to the Hispanic period in the Philippine history. It ensures that the general appearance of Intramuros conforms to the Philippine-Spanish architecture of the sixteenth century 5.NATIONAL PARKS DEVELOPMENT COMMITTEE (NPDC) To provide full developed and well maintained parks for the Filipinos, wholesome recreation and socio-cultural education which will contribute towards the enrichment of the national identity heritage 8 DOT ATTACHED AGENCIES 6. Philippine Commission on Sports Scuba Diving (PCSSD) Responsible for providing and undertaking measures regarding the standard basic dive rules to all levels or kinds of divers, regulate scuba sports & technical diving in the country and ensure safety of the sport through the formulation of policies, in coordination with the Oﬃce of Tourism Standards and Regulations, including the regulation of the accredited scuba sports and technical diving establishments. 8 DOT ATTACHED AGENCIES 7. Nayong Filipino Foundation (NPF) Promote, encourage or initiate research and development projects on social sciences and humanities and related ﬁelds To encourage and facilitate the active participation of the domestic and foreign sectors in furnishing ﬁnancial, technical and other forms of assistance for the Foundation’s social welfare programs To promote and encourage the dissemination of the results of research and studies in social sciences and humanities To establish parks and recreation centers for the promotion of tourism in the country 8 DOT ATTACHED AGENCIES 8. Philippine Retirement Authority (PRA) To attract foreign nationals and former Filipino citizens to invest reside and retire in the Philippines with the end view of accelerating socio-economic development of the country, contributing to the foreign currency reserve of the economy and by providing them the best quality of life in the most attractive package & by providing them the best quality of life in the most attractive package. HISTORY OF TOURISM IN THE PHILIPPINES As early as 1946 Philippines was destined to become a tourist hub when the Philippine Airlines (PAL) became the ﬁrst Asian airline across the Paciﬁc. 1950 the Philippine Tourist and Travel Association was organized as a private initiative to encourage tourists to visit the Philippines Six years after, the Philippine Congress created the Board of Travel and Tourist Industry From 1970s to the early 1980’s tourism ﬂourished in the Philippines 1973 when President Marcos created the Department of Tourism (DOT) further oversee the economic potential of tourism One key accomplishment is the construction of the Phil. International Convention Center (PICC) at the Cultural Center of the Philippines Complex Considered as the ﬁrst Asia’s convention center. The PICC hosted the World Bank International Monetary Fund Meeting in September 1976. HISTORY OF TOURISM IN THE PHILIPPINES CONTINUATION… By 1982, Manila has become the top convention city in Asia. The CCP on the other hand was to arts, ballet, opera, theater and orchestra performances from its resident companies-Philippine Philharmonic Orchestra; Ballet Philippines; the Madrigal Singers, Tanghalang Filipino etc.--continue to this day By 1986 President Corazon Aquino renamed the Philippine Convention Bureau to the Philippine Convention and Visitors Corporation (PCVC) Fast Forward to 2016, the Philippines has included MICE and Events Tourism as part of its product portfolio. This is aligned with the ASEAN Tourism Strategic Plan 2025. Moreover,this will further position the country as the preferred event destination in the region. SOME OF THE PRESTIGIOUS EVENTS HOSTED BY THE PHILIPPINES Asean Tourism Summit 2018 Global Farm Tourism 2018 Miss Universe 2017 ASEAN Tourism Forum 2016 NBA Global Games 2013

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