IR Final Exam Notes Chapter 12: Server Issues PDF

IR Final Chapter 12: Exam Notes Server Issues Clean Server A server free from errors like improper redirects or script malfunctions ensures faster loading and better SEO rankings. UNCROWDED IP...

IR Final Chapter 12: Exam Notes Server Issues Clean Server A server free from errors like improper redirects or script malfunctions ensures faster loading and better SEO rankings. UNCROWDED IP IP SPAMMING Hosting on an uncrowded IP (dedicated IP) Occurs when an IP address is flagged for prevents your site from being affected by spam activities like sending bulk emails or other websites on the same IP. hosting malicious content. Example: Example: A spammy neighbor on a shared IP can A blog on a shared server with spammy lower your site's ranking due to shared sites can face reduced visibility even if it is penalties. not directly involved in spamming. Check Server Status & Codes EXAMPLES 200 OK: Page is accessible. Server status codes indicate the response 404 Not Found: of a server to a browser or search engine Page doesn’t exist. request. 500 Internal Server Error: Server is malfunctioning.  Meta Robots Tells search engines to follow Tells search engines not to Tells search engines to index Prevents search engines from the links on a page. follow any links on the page. the page content. indexing the page content. When to Use When to Use When to Use When to Use For pages that guide users to For pages with untrusted links For any valuable page that For duplicate or low-value important content without or affiliate URLs. should appear in search results. pages. requiring indexing. FOLLOW NOFOLLOW INDEX NOINDEX  Apache & Design 404 Error A popular open-source web server Match the design of the site to software. reassure users. Example: Apologize for the error and offer Adding a custom 404 error page suggestions or links to navigate using.htaccess: elsewhere. Use to avoid indexing the error page. Apache Design 404 Error Best Practices  IPs Virtual IP Dedicated IP Dynamic IP Shared IP addresses used by multiple Exclusive to one website; avoids SEO Changes periodically; not commonly used websites. penalties from shared hosting. for websites.  If I’m Blacklisted, How to Solve This Problem Request a clean IP address. If the current provider doesn’t Use tools to ensure the new IP is resolve the issue. not blacklisted. Contact ISP Change Hosting Provider Check New IP Canonicalization TLD (Top-Level Domain) Specifies the preferred version of duplicate pages to prevent SEO issues. The extension of a domain name Types: Generic TLDs:.com,.net,.org. Country-Code TLDs:.uk,.ca,.au Vanity Domain: A memorable, branded domain name used for marketing.  Redirecting 301 Redirect 302 Redirect Meta Refresh Permanently redirects a URL, passing most SEO Temporarily redirects a URL without transferring Redirects at the page level, often with a value. SEO value. countdown timer. Note: Poor for SEO and usability.