IR Final Exam Notes - Chapter 10 Sitemap PDF
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Uploaded by molly
Northampton Community College
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This document discusses the importance of sitemaps, how they work, and how to use them for SEO purposes. It includes types of sitemaps, and best practices in optimizing ones’ website to rank higher. It also covers topics of indexing and robots.txt file.
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CHAPTER 10 IR Final Sitemap Exam Notes Media Elements Videos Photos & Images Audio Clips & Podcasts Engage users & increase time on site. Enhance visual appeal & content Add depth to content and...
CHAPTER 10 IR Final Sitemap Exam Notes Media Elements Videos Photos & Images Audio Clips & Podcasts Engage users & increase time on site. Enhance visual appeal & content Add depth to content and accessibility understanding. for auditory learners. Slide Presentations Infographics GIF Animations Condense information into a concise, Combine data and design to simplify Provide visual explanations or attract attention. visual format. complex topics. Polls & Quizzes Maps Graphs & Charts Encourage interactivity and engagement. Show locations or geographic data. Present statistics visually for better comprehension. Best Practices for Optimization Image Video Audio Compress Images Host on YouTube or Similar Use Descriptive Filenames Use Alt Text Add Transcripts, Transcripts Resize Before Uploading Optimize Tags Title & Description Choose Right File format Create Video Sitemap Quality Spider Automated programs (bots) used by search engines to crawl websites and collect data. Functions Discover and follow links across the web. Index content for search engine databases. Indexing & SEO Indexing SEO The process by which search engines store and Techniques to improve a site's visibility and organize information from crawled pages to ranking in search results. make them searchable. Importance Indexing vs. Rank Increases organic traffic, enhances user experience, and builds credibility. Rank is more critical than just indexing because being indexed without visibility won't drive traffic. Best Practices Focus on optimizing for relevant queries to Optimize keywords and content. improve rank rather than just ensuring pages Use mobile-friendly designs. are indexed. Ensure fast page loading times. Build quality backlinks How to Submit a Website Use Google Search Console > URL Inspection > Request Indexing. Submit XML sitemaps under the "Sitemaps" menu. Use Bing Webmaster Tools > Configure My Site > Submit URLs. Sitemap Types of Sitemap A sitemap is a file that provides information about And What’s The Difference? the pages, videos, and other files on a website, and the relationships between them. Criteria XML HTML It helps search engines crawl and index content Crawlable by YES YES Search Engines more effectively. Read By Human Visitors No YES Format XML (Plain Text) Webpage Linked From Robots.txt File Site Navigation Robots.txt A robots.txt file is a text file placed in the root directory of a website to guide search engine spiders on which pages or sections to crawl or avoid. Allow Disallow Case Sensitive Grants permission for specific pages or Prevents search engine spiders from crawling Directives in robots.txt are case-sensitive, directories to be crawled, even if their parent specific pages or directories. meaning URLs like /Private/ and /private/ are directory is disallowed. treated as separate. Wildcard Used to specify patterns for multiple URLs. Difference Criteria Robots.txt Meta Tags Between Location Root directory of a website HTML of individual pages. Robots.txt and Visibility Publicly visible Visible only in the HTML source. Applies to entire website or Applies to specific pages or Scope directories. sections. Meta Tags
