Ice Breaker Quiz PDF

Title Page Reporters Ice Breaker Let's have some fun! ice breakerrrr!! Title Page Reporters Ice Breaker GUESS THE WORD! P D C T Title Page Reporters Ice Breaker GUESS THE WORD!...

Title Page Reporters Ice Breaker Let's have some fun! ice breakerrrr!! Title Page Reporters Ice Breaker GUESS THE WORD! P D C T Title Page Reporters Ice Breaker GUESS THE WORD! PRO-DUCKS P R O D U C T S Title Page Reporters Ice Breaker GUESS THE WORD! S V C S Title Page Reporters Ice Breaker GUESS THE WORD! S E R V I C E S Title Page Reporters Ice Breaker GUESS THE WORD! C N S M S Title Page Reporters Ice Breaker GUESS THE WORD! C O N S U M E R S Title Page Reporters Ice Breaker GUESS THE WORD! U R H S E Title Page Reporters Ice Breaker GUESS THE WORD! P U R C H A S E Title Page Reporters Ice Breaker GUESS THE WORD! A R E E S Title Page Reporters Ice Breaker GUESS THE WORD! M A R K E T E R S Title Page Reporters Ice Breaker GUESS THE WORD! C T U E Title Page Reporters Ice Breaker GUESS THE WORD! C U L T U R E Title Page Reporters Ice Breaker GUESS THE WORD! E L E Title Page Reporters Ice Breaker GUESS THE WORD! P E O P L E Title Page Reporters Ice Breaker GUESS THE WORD! G B L Title Page Reporters Ice Breaker GUESS THE WORD! G L O B A L Title Page Reporters Ice Breaker GUESS THE WORD! C O M U I Y Title Page Reporters Ice Breaker GUESS THE WORD! C O M M U N I T Y Title Page Reporters Ice Breaker GUESS THE WORD! E X E R E C S Title Page Reporters Ice Breaker GUESS THE WORD! E X P E R I E N C E S Title Page Consumer Behavior CHAPTER 1: INTRODUCTION TO CONSUMER BEHAVIOR  Title Page Reporters Introduction What is Consumer Behavior? "Consumer Behavior is a "Consumer Behavior" PROCESS" It is the study of the processes involved when individuals or groups Consumer Behavior was often referred to as buyer behavior, reflecting an select, purchase, use, or dispose of products, services, ideas, or emphasis on the interaction between experiences to satisfy needs and consumers and producers at the time desires. of purchase. The exchange, in which two or more organizations or people give and receive something of value, is an integral part of marketing. Title Page Reporters Introduction Issues Some Issues that Arise during the Consumption Process  Title Page Reporters Introduction Consumers' Impact Consumers’ Impact on Marketing Strategy C o n s u me rs’ I m p a c t o n M a r k e t i n g S t r a t e g y A basic marketing concept states that firms exist to satisfy consumers’ needs. The purpose of understanding consumer behavior is to predict the future. Anyone can see what is happening at present, but in consumer behavior, we are also focused on tomorrow.  Title Page Reporters Introduction Consumers' impact Segmenting Consum.. Segmenting Consumers Market Segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests. Family structure & Social class Age Gender Life stage and Income Consumers of different Gender segmentation is Enable marketers to The distribution of age groups obviously done when a company improve the wealth is of great interest have very different needs which manufactures targeting of to marketers because it and wants. products wants to focus campaigns towards determines which groups only towards male or people in a certain have the greatest buying female, as the products stage of life power and market are very gender specific. potential. Title Page Reporters Introduction Consumers' Impact Segmenting Consum.. Segmenting Consumers Relationships & Ethnicity Geography Lifestyles Big data Relationship Marketing The way we feel Segmentation In this type of market involves making an effort to about ourselves, the according to race, segmentation, interact with customers on a things we value, the ethnicity, and customers are put into regular basis. things we like to do religion can be groups based on in our spare time—all useful in factors like Database Marketing, which of these factors help tracks specific consumers’ international temperature, determine which buying habits very closely and business and global population, food products will push crafts products and messages advertising, as well habits, clothing, etc., as our buttons, or even tailored precisely to people’s as locally needs well as where they live. those that will make wants and needs based on and wants. us feel better this information Title Page Reporters Introduction Consumers' Impact Segmentation. Marketing’s Impact.. Marketing’s Impact on Consumers Semgmenting by Relationships and Big Data  Title Page Reporters Introduction Consumers' Impact Segmentation. Marketing’s Impact.. Marketing’s Impact on Consumers Relationship marketing involves making an effort to interact with customers on a regular basis, giving them reasons to maintain a bond with the company over time. database marketing, which tracks specific consumers’ buying habits very closely and crafts products and messages tailored precisely to people’s wants and needs based on this information. The collection and analysis of extremely large datasets is called big data Here are some of the types of relationships a person might have with a product: Self-concept attachment: The product helps to establish the user’s identity. Nostalgic attachment: The product serves as a link with a past self. Interdependence: The product is a part of the user’s daily routine. Love: The product elicits emotional bonds of warmth, passion, or other strong positive feelings.  Title Page Reporters Introduction Consumers' Impact Segmentation. Marketing’s Impact.. Marketing’s Impact on Consumers Marketing and Culture Popular Culture, consisting of the music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market, is both a product of and an inspiration for marketers. Consumer-Generated Content, in which consumers themselves voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites such as Facebook, and even film their own commercials that thousands view on sites such as YouTube, is also an important part of marketing’s influence on culture.  Title Page Reporters Introduction Consumers' Impact Segmentation. Marketing’s Impact.. Marketing’s Impact on Consumers The Meaning of Consumption “people often buy products not for what they do but for what they mean.” The Global Consumer Consumers can connect with other consumers and have similar experiences with other consumers around the globe. This has given rise to a global consumer culture, in which people around the world are united by their common devotion to brand-name consumer goods, movie stars, and celebrities. U-commerce is the use of ubiquitous networks, whether in the form of wearable technology or customized advertisements beamed to us on our cell phones.  Title Page Reporters Introduction Consumers', Impact Segmentation Market I.. Virtual Consumption Virtual Consumption Virtual Comsumption Convenience and Global Reach of Electronic Marketing -Electronic marketing breaks down time and location barriers, enabling 24/7 shopping from home. -Consumers can order products from e-tailers around the world and have them delivered internationally. Consumer-to-Consumer Activity (C2C Commerce) -Virtual consumption facilitates interactions between consumers.  Title Page Reporters Introduction Consumers', Impact Segmentation Market I.. Virtual Consumption Virtual Consumption Virtual Brand Communities -Online communities unite people with shared interests globally. Information Exchange via Web -The Web also provides an easy way for consumers around the world to exchange information about their experiences.  Title Page Reporters Introduction Consumers', Impact Segmentation Market I.. Virtual Consumption Virtual Consumption The Evolution of the Internet -The Internet has transformed from a static platform to an expansive network enabling content creation and sharing. -Widespread access to devices empowers people of all ages to contribute. Horizontal Revolution and Social Media - Horizontal Revolution involves the flow of information across people. - Social media facilitate communication, collaboration, and content sharing within interconnected networks. Digital Revolution's Impact on Consumer Behavior -The expansion of the Internet and social media continues to shape daily life - Culture of Participation and Open Access Title Page Reporters Introduction Consumers', Impact Segmentation Market I.. Virtual Consumption Virtual Consumption Challenges and Concerns - Excessive online engagement, such as on Facebook or in virtual worlds, can lead to real-world issues like divorce, bankruptcy, and legal troubles. Internet of Things and Product Interaction -The "Internet of Things" refers to the increasing presence of smart, connected, and interactive products for consumers.  Title Page Reporters Introduction Consumers', Impact Segmentation Market I.. Marketing Ethics and.. Marketing Ethics and Public Policy Marketing Etics and Public Policy Business Ethics are essentially rules of conduct that guide actions in the marketplace— the standards against which most people in a marketplace judge what is right, wrong, good, or bad. These universal values include honesty, trustworthiness, fairness, respect, justice, integrity, concern for others, accountability, and loyalty.  Title Page Reporters Introduction Consumers' Impact Segmentation The Dark Side of C.. The Dark Side of Consumer Behavior The Dark Side of Consumer Behavior Addictive Consumption Consumer addiction is a physiological or psychological dependency on products or services. This type of addiction includes addiction to alcohol, drugs, and cigarettes. “Everyone is a potential addict—they’re just waiting for their drug of choice to come along, whether heroin, running, junk food or social media.” https://www.bigstockphoto.com/image-370186945/stock-photo-addictive- substances%2C-including-alcohol%2C-cigarettes-and-drugs  Title Page Reporters Introduction Consumers' Impact Segmentation The Dark Side of C.. The Dark Side of Consumer Behavior Compulsive Consumption Compulsive consumption refers to repetitive shopping, often excessive, done as an antidote to tension, anxiety, depression, or boredom https://www.bigstockphoto.com/image-370186945/stock-photo- addictive-substances%2C-including-alcohol%2C-cigarettes-and- drugs  Title Page Reporters Introduction Consumers' Impact Segmentation The Dark Side of C.. The Dark Side of Consumer Behavior Illegal Activities Consumer Theft Retail Theft and Shoplifting Shoplifting, retail theft, or retail fraud is the theft of goods from a retail establishment during business hours, typically by concealing a store item on one's person, in https://www.google.com/searchq=shoplifters%2Ftheft&tbm=isch&ved=2a hUKEwiu8947AAxVi2zgGHSGUAlUQ2cCegQIABAA&oq=shoplifters%2Ftheft &gs_lcp=CgNpbWcQAzoHCAAQigUQQzoFCAAQgAQ6BAgAEB46BggAEAgQ pockets, under clothes or in a bag, and HlCQB1iJEWDfFWgAcAB4AIABnAKIAdYLkgEFMC4yLjWYAQCgAQGqAQtnd 3Mtd2l6LWltZ8ABAQ&sclient=img&ei=ynTkZK7mIuK24EPoaiKqAU&bih=64 3&biw=1366&rlz=1C1CHBF_enPH999PH999#imgrc=2IOEILGQFxb7JM&img leaving the store without paying. dii=qtpzV2pKQA7yyM Title Page Reporters Introduction Consumers' Impact Segmentation The Dark Side of C.. The Dark Side of Consumer Behavior Fraud in Retail:Abuse of Exchange and Return Policies Purchasing multiple items with the intent to return some or all, returning an item after depleting product life, returning an obsolete item that can no longer be used or sold. texthttps://www.google.com/searchsca_esv=559020407&rlz=1C1CHBF_enPH 999PH999&q=Fraud+in+Retail:+Abuse+of+Exchange+and+Return+Policies&tb m=isch&source=lnms&sa=X&ved=2UKEwiAuv6D8eAAxWhSWwGHabABicQ0p QJegQISBAB&biw=1366&bih=643&dpr=1#imgrc=-MlYOpXgDUg5WM Title Page Reporters Introduction Consumers' Impact Segmentation The Dark Side of C.. The Dark Side of Consumer Behavior Anticonsumption Anticonsumption can range from product tampering, in which innocent consumers are hurt or killed, to graffiti on buildings and subways, to simply boycotting a particular brand. https://www.google.com/search?q=anticonsumption%2Fboycott&tbm=isch&ved=2ahUKEwiTuOKr8u - AAxUfbGwGHU3lAGIQ2CegQIABAA&oq=anticonsumption%2Fboycott&gs_lcp=CgNpbWcQAzoFCAAQgAQ6 BwgAEBgQgARQ3BNY1Shg3zFoAHAAeACAAbgDiAHbFJIBCTAuMi4zLjMuMZgBAKABAaoBC2d3cy13aXota W1nwAEB&sclient&ei=1HfkZJPJ5_YseMPzcqDkAY&bih=643&biw=1366&rlz=1C1CHBF_enPH999PH999#im grc=X1XnxgyzMTqEGM Conclusion Consumer Behavior CONCLUSION THANK YOU FOR LISTENING!