Chapter 5: Planning the Android Application Experience PDF

Kingdom of Saudi ‫المملكة العربية‬ Arabia ‫السعودية‬ Ministry of ‫وزارة التعليم‬ education ‫جامعة القصيم‬ Qassim University ‫الكلية التطبيقية‬ Applied Co...

Kingdom of Saudi ‫المملكة العربية‬ Arabia ‫السعودية‬ Ministry of ‫وزارة التعليم‬ education ‫جامعة القصيم‬ Qassim University ‫الكلية التطبيقية‬ Applied College Chapter 5: Planning the Android Application Experience Dr. Brahim ISSAOUI 1  Mobile App Planning and Design: An Entry-Level Guide Mobile applications have become a crucial part of any organization’s strategic attempts to connect and interact with its intended demographic in today’s quick-paced, digital-first society. Creating mobile apps that meet different requirements and interests is both a tough and gratifying task given that smartphones and tablets are now firmly established as the leading medium for communication, entertainment, and productivity. In this entry-level guide, we will be discussing mobile app planning and design for all app developers out there! 2 ITCC 205  Mobile App Planning and Design: An Entry-Level Guide This thorough guide on mobile app development seeks to arm programmers, designers, and product directors with the skills and resources required to produce superior, user- centric applications that succeed in the cutthroat mobile ecosystem. By the end of this thorough guide, you will have a solid overview of what mobile app planning and design are and how to effectively implement both into your app. 3 ITCC 205  What Is Mobile App Development: A Quick Overview It all goes down under the two words “software engineering.” Designing, creating, and maintaining apps specifically for mobile devices like smartphones and tablets are the core goals of mobile app development. This technique makes use of a number of different programming languages, frameworks, and tools, with Kotlin and Java for the development of Android systems and Swift and Objective-C for iOS development being the most popular. 4 ITCC 205  What Is Mobile App Development: A Quick Overview There are two main platforms that dominate the mobile app market: Apple’s iOS, which holds about 27.2% of the global market, and Google’s Android, which holds a sizable market share of over 71.9%. In addition to optimizing for touch- based interactions, mobile app development takes into account device-specific limits, including screen sizes, hardware specifications, and battery life. 5 ITCC 205  What Is Mobile App Development: A Quick Overview The market for high-quality, inventive, and efficient mobile applications is anticipated to increase tremendously as mobile devices continue to spread and user behavior continues to shift in favor of mobile-centric experiences. Below, we will list for you some of the steps that outline the whole mobile app planning and design process. 6 ITCC 205  Define Your App’s Target Audience and Purpose Before you start designing your mobile app, it’s important to define its purpose and target audience. Ask yourself: What problem does my app solve? Who will benefit from using it? Understanding your app’s purpose and target audience will help you make design decisions that align with your goals and create a user experience that resonates with your target users. 7 ITCC 205  Define Your App’s Target Audience and Purpose Conduct market research and user testing to gather insights and validate your assumptions about your target audience. Use this information to create user personas and a clear value proposition for your app. 8 ITCC 205  Conduct Market Research and Analyze Competitors Before you start designing your mobile app, it’s important to conduct market research and analyze your competitors. This will help you understand the current market landscape and identify opportunities for differentiation. Look for similar apps in your category and analyze their features, user experience, and pricing strategies. 9 ITCC 205  Conduct Market Research and Analyze Competitors Identify gaps in the market, list them down, and identify areas where you can offer unique value to your target audience. Use this analysis and research to import information that refines your app’s purpose and value proposition. Moreover, this information and analysis will help influence your design decisions. Conducting market research will allow you to take your first mobile app planning and design steps correctly. 1 0 ITCC 205  Create a Wireframe and Prototype of Your App Once you have a clear understanding of your app’s purpose and value proposition, it’s time to start designing. The first step is to create a “wireframe,” which is a basic visual representation of your app’s layout and functionality. This will help you map out the user flow and ensure that all necessary features are included. Having a solid wireframe will allow you to create a basic prototype for your app. Your app’s prototype is a more detailed and interactive version of your app. 1 1 ITCC 205  Create a Wireframe and Prototype of Your App This will allow you to test the user experience and make any necessary adjustments before moving on to your development process. There are many tools available for creating wireframes and prototypes, such as Sketch, Figma, and InVision. Choose the one that works best for your needs and start designing! 1 2 ITCC 205  Test for Bugs and Iterate Your App Before Launch Before launching your mobile app, it’s important to test and iterate on it to ensure that it meets the needs of your target audience. This involves conducting user testing to gather feedback. Your users’ feedback will help you gather information on the app’s usability, functionality, and overall user experience. Use this feedback to make any necessary adjustments and improvements to your app’s design and functionality. It’s also important to test your app on different devices and operating systems to ensure that it works seamlessly across all platforms. 1 3 ITCC 205  Test for Bugs and Iterate Your App Before Launch This process is of crucial importance as it allows you to check for bugs or any app glitches so you can actually fix them before anything else. By testing and iterating your app before launch, you can improve its chances of success and ensure that it meets the needs of your users. Additionally, testing your app and fixing everything that needs to be fixed will guarantee user satisfaction and help your app gain better download rates. 1 4 ITCC 205  The Reason Why Some Mobile Apps Fail Now that we’ve discussed some basic mobile app planning and design steps, let’s dive into what mistakes you should be avoiding in order for your app to succeed. Some businesses are very successful, but we’ve never heard of their apps. Why is that, you ask? Well, let us discuss what pits they might be falling into without keeping an eye on them. 1 5 ITCC 205  The Reason Why Some Mobile Apps Fail According to a survey conducted in 2021, 68.07% of Android apps failed to reach the 1,000-download threshold. This implies that although global mobile app revenues are still increasing, a sizable number of mobile apps and ventures continue to fail. The difficulty lies in identifying and learning from errors made in the creation of mobile apps that failed. 1 6 ITCC 205  Negative User Experience This is what we call in the technological world of app development a “disaster.” Why? Well, if your app’s user experience isn’t positive, nothing but failure will be promised to you. Mobile apps’ user interface and user experience are now increasingly crucial in determining whether or not the audience will be using your app. Therefore, you must focus on the user experience of your app to make it engaging, familiar, and comfortable for the users. 1 7 ITCC 205  Mobile App Planning and Design: App Usage Complexity Too much or too little of something is never a good thing. Balance is key to a successful app development process when it comes to adding features, modules, and app options. Let’s state facts here: if your app has too many or too few functions, features, or modules, you’ll inevitably complicate it, which will irritate and confuse your app’s users. 1 8 ITCC 205  Mobile App Planning and Design: App Usage Complexity Put yourself in your target audience’s shoes to determine the ideal number of characteristics to include in a picture, and you will observe the audience gravitating toward your app. Moral of the story? Don’t overwhelm your users with too many features, and don’t limit them; balance them out. 1 9 ITCC 205  A Poor Monetization Strategy Nothing worth having is ever simple. By conducting thorough research, selecting the best monetization option, and developing a workable monetization strategy for your app, you can only hope to attract thousands of loyal users and prevent your app from going bankrupt. Additionally, before creating the app, think about creating and implementing an efficient marketing plan to draw attention to and raise awareness of your app. 2 0 ITCC 205  A Poor Monetization Strategy If you implement a monetization strategy that is so high that you acquire only premium features and wait for your users to simply start buying, you might not get the result you’re expecting. Furthermore, if you do the opposite and put your app out there in free form, you might go bankrupt. Try utilizing in-app ads and other balanced monetization strategies to even things out! 2 1 ITCC 205  Mobile App Planning and Design: Ignoring Proper Testing It’s similar to how you’ll prevent bugs and app crashes if you test your app’s software fairly thoroughly to make sure there are no major problems, bugs, or glitches. Testing helps you determine whether your app is suitable for the market or not. You must thoroughly test your app because app QA is so complicated that it’s extremely rare for apps to be released without any defects at all. 2 2 ITCC 205  Final Thoughts to Wrap It Up Mobile app planning and design are of great importance, whether you’re a seasoned app developer or a simple beginner. Having a mobile app for your business helps empower it and strengthen its market presence. That is why we recommend you build an app with nandbox’s native no- code app builder. With nandbox, you won’t need any prior coding or programming knowledge. Our app builder helps you create an app from scratch with a simple drag-and-drop interface. 2 3 ITCC 205  Final Thoughts to Wrap It Up Select your desired features, drag-and-drop them into your app’s window, and you will have them immediately installed in your app. There is also a preview for you to monitor your own progress and check out all the changes you apply to your app through the building process. 2 4 ITCC 205