Chapter 3 Project Planning and Evaluation PDF

Creativity is a process that involves the production of novel, useful products…to communicate a message or idea Multimedia projects, however, need structure to be viable. The Shannon-Weaver model of communication was designed to visually illustrates the linear process message transmissio...

Creativity is a process that involves the production of novel, useful products…to communicate a message or idea Multimedia projects, however, need structure to be viable. The Shannon-Weaver model of communication was designed to visually illustrates the linear process message transmission. The Three P’s Process Model Previsualization The act of putting a story idea or concept into a written or illustrated form that can be shared with others… Treatment Storyboard Script (AV and Screenplay formats) Demographic variables such as age, gender, and ethnicity are used to describe the shared traits of a user group or target audience User-Centered Design Standard (ISO 9241-210) Six fundamental principles… 1. The design is based upon an explicit understanding of users, tasks, and environments. 2. Users are involved throughout design and development. 3. The design is driven and refined by user-centered evaluation. 4. The process is iterative. 5. The design addresses the whole user experience. 6. The design team includes multidisciplinary skills and perspectives. User-Centered Design Process Four phases… 1. Analysis – needs assessment, fact gathering, research, identify target users, specify project scope and requirements 2. Design – brainstorming, concept development, identify content and structure. Create wireframes and mockups. 3. Implementation – create working prototype 4. Deployment – publish or distribute product to end-users. Students use card sorting to help organize the content and menu structure for a new restaurant website.