CB Quiz: Consumer Research Objectives & Secondary Research PDF

Quiz - Consumer Research - objectives & secondary research Here are the 30 multiple-choice questions translated into English, along with the correct answers. 1\. What is the purpose of Consumer Research? ○ a) Maximize profits ○ b) Understand customers (Correct) ○ c) Reduce costs ○ d) Increase...

Quiz - Consumer Research - objectives & secondary research Here are the 30 multiple-choice questions translated into English, along with the correct answers. 1\. What is the purpose of Consumer Research? ○ a) Maximize profits ○ b) Understand customers (Correct) ○ c) Reduce costs ○ d) Increase efficiency 2\. What type of research uses already existing data? ○ a) Quantitative research ○ b) Primary research ○ c) Secondary research (Correct) ○ d) Qualitative research 3\. One benefit of defining clear objectives is: ○ a) Increase company profits ○ b) Facilitate market understanding ○ c) Ensure appropriate research design (Correct) ○ d) Determine the marketing budget 4\. Which is an example of a product research objective? ○ a) Consumer segmentation ○ b) Product quality analysis (Correct) ○ c) Consumer purchase behavior ○ d) Customer satisfaction 5\. Consumer segmentation allows: ○ a) Increase prices ○ b) Divide the market into specific groups (Correct) ○ c) Reduce advertising investment ○ d) Improve product quality 6\. Which factor influences changes in consumer behavior? ○ a) Internal factors ○ b) Product variables ○ c) External factors (Correct) ○ d) Irrelevant factors 7\. Which aspect does not belong to product research? ○ a) Product life cycle ○ b) Pricing strategy ○ c) Product competition ○ d) Consumer behavior (Correct) 8\. Which of the following is a source of secondary data? ○ a) In-depth interviews ○ b) Online surveys ○ c) Government reports (Correct) ○ d) Focus groups 9\. One advantage of secondary data is: ○ a) Low cost (Correct) ○ b) High specificity ○ c) Guaranteed accuracy ○ d) Updated timeliness 10\. What is a common challenge with secondary data? ○ a) Ease of access ○ b) Limited relevance (Correct) ○ c) Real-time analysis ○ d) Consumer adaptability 11\. Internal data is: ○ a) Collected by external organizations ○ b) Generated internally by the company (Correct) ○ c) Irrelevant to most studies ○ d) Provided by public entities 12\. Which tool can be useful for evaluating brand recognition? ○ a) Product surveys ○ b) Consumer reviews (Correct) ○ c) Focus groups ○ d) Government reports 13\. Which of the following examples reflects a consumer research objective? ○ a) Sustainability analysis ○ b) Product durability ○ c) Purchase behavior (Correct) ○ d) Product life cycle 14\. What are the main types of secondary data? ○ a) Quantitative and qualitative ○ b) Internal and external (Correct) ○ c) Price and sales data ○ d) Primary and secondary 15\. Which of the following is an example of external secondary data? ○ a) CRM data ○ b) Competitor analysis ○ c) Google search trends (Correct) ○ d) Internal account records 16\. What does it mean that secondary data is "cost-effective"? ○ a) It is very accurate ○ b) It is economical (Correct) ○ c) It is difficult to obtain ○ d) It is specific 17\. What kind of information does competitive analysis provide? ○ a) Social media opinions ○ b) Information on other companies\' products (Correct) ○ c) Irrelevant data ○ d) Only financial information 18\. Which secondary source contains health statistics? ○ a) Sales statistics ○ b) Industry reports ○ c) Government statistics (Correct) ○ d) Internal publications 19\. Which secondary source can help understand brand perceptions? ○ a) Internal sales data ○ b) Reviews on Trustpilot (Correct) ○ c) Public health statistics ○ d) Financial reports 20\. What type of analysis allows understanding the effect of prices on demand? ○ a) Life cycle analysis ○ b) Price elasticity analysis (Correct) ○ c) Product quality analysis ○ d) Segmentation analysis 21\. An advantage of secondary data is: ○ a) Obtaining data effortlessly ○ b) Its cost and accessibility (Correct) ○ c) Its flexibility ○ d) It is hard to adapt 22\. Which factor can limit the usefulness of secondary data? ○ a) Ease of access ○ b) Lack of specific relevance (Correct) ○ c) Exhaustive analysis ○ d) Large amount of data 23\. What does benchmarking allow in the context of secondary data? ○ a) Evaluate sustainability ○ b) Compare with industry standards (Correct) ○ c) Reduce production costs ○ d) Increase prices 24\. Secondary data can show: ○ a) Production issues ○ b) Changes in trends and patterns (Correct) ○ c) Only financial information ○ d) The final purchase decision 25\. What type of source is a sports footwear industry report? ○ a) Primary source ○ b) Secondary source (Correct) ○ c) Internal research ○ d) Field survey 26\. Social media data is useful for: ○ a) Understanding subconscious desires ○ b) Monitoring public perception in real-time (Correct) ○ c) Obtaining exclusive data ○ d) Limiting market research 27\. Secondary research does not allow: ○ a) Reducing costs ○ b) Obtaining data for a specific campaign (Correct) ○ c) Expanding the research context ○ d) Comparing industry data 28\. Why is accuracy important in consumer research? ○ a) It increases costs ○ b) It ensures informed decisions (Correct) ○ c) It minimizes useful information ○ d) It is not relevant 29\. Nielsen reports can be useful for: ○ a) Examining industry trends (Correct) ○ b) Analyzing subjective opinions ○ c) Investigating internal problems ○ d) Examining irrelevant data 30\. What is critical in consumer research? ○ a) Product quality ○ b) Understanding attitudes and perceptions (Correct) ○ c) Rapidly increasing sales ○ d) Simplifying analysis