Consumer Behavior - Definition and Essential Concepts
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Uploaded by CommodiousResilience9493
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Summary
This document explores the foundational elements of consumer behavior, including definitions, mental and physical activities, and the process before purchasing. Essential concepts such as exchange, value, and various consumer roles are provided to introduce the core components of the field and explain the four social sciences that influence consumer behavior, and the key aspects of the purpose of business and marketing.
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Consumer Behavior... More Than Just Buying! **Consumer Behavior Defined\... Breaking It Down** - - - - - - - - - - - - - - - - - 3 Essential of Consumer Behavior **Exchange** - - - - - **Resources** - - - 1....
Consumer Behavior... More Than Just Buying! **Consumer Behavior Defined\... Breaking It Down** - - - - - - - - - - - - - - - - - 3 Essential of Consumer Behavior **Exchange** - - - - - **Resources** - - - 1. - 2. - - 3. 4. 5. - - - **Value** - - - - 1. - - - 2. - - - 3. - - 4. - - - - - - - - - - 5 Visions/Roles of the Consumer - - - - - - - - - Four Social Sciences that Feed Consumer Behavior as Field of Study - - - - - - - - - - Who Should Study Consumer Behavior? - - - - - - - - - - - - - - **What is the purpose of Business and Marketing??** -
