Overview of The Creative Industry PDF

You said: make a summary/ reviewer/study guide that is bullet pointed and easy to read Overview of the Creative Industry Lesson 1 of 4 The creative industry demands as a requirement, the ability to perform critical thinking and thinking out of the box in order to come up with a profitable business...

You said: make a summary/ reviewer/study guide that is bullet pointed and easy to read Overview of the Creative Industry Lesson 1 of 4 The creative industry demands as a requirement, the ability to perform critical thinking and thinking out of the box in order to come up with a profitable business because it is a business model that depends on creativity. Therefore, ideas matters for this kind of industry to work. The creative industry demands as a requirement, the ability to perform critical thinking and thinking out of the box in order to come up with a profitable business because it is a business model that depends on creativity. Therefore, ideas matters for this kind of industry to work. The Creative Economy Sectors Creanveaonomvswors Art, or anything which an auction house can sell or a museum put on show. Books, including physical books and e-books. Crafts, or handmade objects with both functional and aesthetic qualities. Film, live action or animation, in the form of cinematic releases, home video sales and rentals, packaged Arts and Culture video on DVD and Blu-ray, and online streaming services. Music, expressed in writing, performing in shows, and recording albums and singles in physical and digital formats. Performance, includes theatre, musicals, comedy, opera, dance, ballet, and circus. Video Games, console-based games played on devices and online games and apps. Architecture, or the design of buildings and infrastructure for the construction industry. Design, or the conscious improvement of something to fulfill its function better. Includes product design and Design industrial design. ' Fashion, or the creation of styles and brands for consumer products. Includes textile, garment, footwear, and accessories. Toys and Games, or the design, manufacture, and sale of toys and games. Advertising, includes advertisement creation by agencies and placement on media such as TV, newspapers, magazines, radio, and on outdoor billboards. Press, includes newspapers and magazines. TV and Radio, or the transmission of sounds and/or pictures to household receivers. Research and Development, includes basic academic and commercial research for the development of. businesses and patents. Innovation Software, or the development of code and use of programming languages. Includes digital markets and dntrnmc Source: John Howkins, The Creative Economy: How People Make Money from Ideas. Source: John Howkins, The Creative Economy: How People Make Money from Ideas. The Creative Industry in the Philippines Image from DTI, TESDA, and CDAP website Image from DTI, TESDA, and CDAP website The Philippines is rich in terms of creative talents and creative minds. At the moment, Philippine talents need adequate support so that creative industries can participate in economic growth by creating sustainable projects that will drive revenue and provide jobs to talented Filipinos. At the moment, there are some agencies who are supporting and helping out the creative sector to blossom. TESDA is giving training for visual graphics, animation, and illustration, which later on can help someone get employed in the creative sector. Design Center of the Philippines, which helps in cultivating our culture and the creative sector. DTI (Department of Trade and Industry) encourages the promotion of creative industries and improve the quality of creative goods and services in the country. Communication Design Association of the Philippines (CDAP) is a non-profit organization that encourages collaboration of Filipino Communication Designers in the country. They also organize events and partner with other creative groups to create collaboration among Filipino Designers. SWOT Analysis of the Philippine Creative Industry SWOT.png Some of the Opportunities You Can Find Lesson 2 of 4 The creative industry is very broad. There are so many business opportunities to find. There are also opportunities that we can create in the creative sector. The creative industry is very broad. There are so many business opportunities to find. There are also opportunities that we can create in the creative sector. Here are some of the opportunities you can find: Photography Studio Advertising Company Video Production Company Web Design and Development Web Design and Development Graphic Design Studio Video Game Development Animation Studio Art School/Training Center Printing Business Printing Business Freelancing Production House Sound Design Company Jobs in the Creative Industry Below are the examples of the potential salary of a creative professional. Graphic Artist – Visually convey a particular message, idea, or concept. They produce visual materials for promotions, advertisements, websites, films, packaging, and other mediums using their knowledge and graphic design programs. Estimated Salary: Php 15,000-37,000 per month FHjMU1uUCpjr4A1m-stock_image.jpg Web Designer – Creates designs and layouts for websites, corporate intranets, email communications, logos, and online interfaces. Also designs materials for Web-based advertising and marketing campaigns. Selects and arranges photos, type, illustrations, and color. Collaborates with Web Content Writers. Estimated Salary: Php 15,000-37,000 per month WQvLjm4A8vBbIwNc-stock_image.jpg Art Director – Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Oversees the work of designers, illustrators, photographers, and others. Estimated Salary: Php 30,000 to Php 70,000 per month 7MfmNXO8FFg3RwF1-stock_image.jpg Creative Director – Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Oversees the work of designers, illustrators, photographers, and others. Estimated Salary: Php 30,000 to Php 70,000 per month dxpWrOBNLAHeBJMX-stock_image.jpg Illustrator – Conceives and develops original artwork for publications, advertisements, and marketing collateral. Creates illustrations for print and electronic publication using traditional media like pen and ink and airbrush as well as design and illustration software. Can specialize in technical, architectural, and other kinds of illustrations. Estimated Salary: Php 17,000 to Php 42,000 per month -iJpgT0OXk5ot-Q7-stock_image.jpg Copywriter – Develops concepts and ideas for advertising and marketing materials and campaigns. Writes a wide variety of communications for print, TV, radio, and the Internet. Generates ideas with other members of the creative team. Estimated Salary: Php 24, 000 to Php 56,000 per month mjtAyv5aKhEC7f9Q-stock_image.jpg User Interface Designer – Determines the overall structure and flow of information on Web pages and websites. Ensures that users of websites and applications can navigate them logically and intuitively to find the information they need. Improves the experience of website users. Estimated Salary: Php 20, 000 to Php 83,000 per month gX0ySCRgTlvjW89N-stock_image.jpg Multi-Media Designer – Designs and develops multimedia presentations combining still images, sound, text, video, and animations. Creates presentations for CDs, websites, and interactive media, which are used in training, games, corporate presentations, and sales tools. Has knowledge of graphics and animation software and Web technologies. Estimated Salary: Php 22, 000 to Php 70,000 per month HFTfCiI2_XQiUV04-stock_image.jpg Production Manager – Oversees the production of media and communication materials. Sets print production schedules; negotiates with and selects vendors; and tracks and manages budgets and costs. Communicates technical information to design staff. Attends press checks and gives final approvals. Estimated Salary: Php 25, 000 to Php 166,000 per month 3LTYass7g7vMINLS-stock_image.jpg Storyboard Artist – Draws sketches of scenes in a film or video before production begins. Creates a series of panels, which include scenes, copy, and the angles of shots. Uses a pencil, pen, and ink, and storyboarding software. Estimated Salary: Php 18, 000 to Php 40,000 per month peoa3KHEMu_sx2nF-stock_image.jpg Colorist – Post-production technicians who adjust the color, tint, and hue of the final product. They work alongside the director and the cinematographer to ensure the film or show looks exactly how the director wants it to. Estimated Salary: Php 25, 000 to Php 75,000 per month viOjDvR-LmZ_kCc4-stock_image.jpg Video Editor – Responsible for editing and assembling recorded raw material into a suitable, finished product ready for broadcasting. The material may include camera footage, dialogue, sound effects, graphics, and special effects. Estimated Salary: Php 25, 000 to Php 80,000 per month IBGgeuW4hnYpMMPL-stock_image.jpg Source: Paladinstaff.com, Productionbeast.com, and Payscale.com. Note: Salary depends on experience and credentials How to Spot a Business Opportunity in a Creative Setting? Lesson 3 of 4 Customer Insight.png Customer Insight Successful businesses are built on deep customer insights. It is about creating a solution to the unsolved problems of your prospective consumer. At the end of the day, business is not only about the entrepreneur but the consumers who matter most because, without them, there will be no business to run. Customers are one of the reasons why a business will succeed, of course, if there are no customers, then how can the business earn? Invest in customers first. From there, you can come up with your business concepts already. Some questions to reflect on customer insight: What is the current need of consumers in this community/area/place/country? How can my business resolve that need? What experience do these consumers want? Do they want business transactions faster? Are they comfortable with online transactions than face to face? Can they adapt to this kind of technology? Will it be user friendly for them? Is the business applicable with all age group or their area? Competitor's Check.png Competitor's Check The reason why you need to do a competitor's check is not to imitate what the other company does but for you to improve your products and services. Once the needs of the prospective customer are determined, do a competitor's check. Do an analysis. Check if they offer the same product or what are the products that they don't offer that you can offer. From there, we can start identifying what products can be sold and how to strategize business marketing. Ask yourself. What are they doing to grow their business? What are some practices they don't do? What makes their customer come back? Why did they fell in that particular area? 1._Build something that you are passionate about. (2).png Industry Trends and Insights Keep updated with the latest trends in the industry. Subscribe to publications, join professional organizations, follow industry experts in a particular field. Continuously get educated with the skills that the industry needs. For example, if someone wants to set up a photo and video services then invest in training to gain new skills appropriate with the current trends or follow the page of Mayad which is one of the leading photo and video services in the Philippines to check their latest works and how they do it. The business that must go with the current trends. Go with the current flow of the industry, or else you will not be relevant. Collaborate.png Collaborate If you are looking forward to building a successful creative business, then you must let people in. Meaning, you must reach out to people who are experts in the same field as yours. Join the networks of artists. Collaborate with other artists or other creative private groups for a project or an event. For example, you want to build a graphics and printing business then start offering your service within your network as your friends, family, colleagues. Do that invitation design for a friend and let that friend refer you. Small steps as that can open the door for your future business. Widen network and connections because an entrepreneur's idea will not be enough for the business to be successful. Insights, ideas, and counsel of others can be applied to make the business work. Get out of the comfort zone attend events and networks. Use LinkedIn to collaborate with other professional media practitioners. Build relationships in the industry. Find a Mentor.png Find a Mentor It is encouraged to find a mentor who is an expert in the industry. If you connect with the experts in the industry, they might be able to help you out with opportunities or maybe give you opportunities to work with them on a project. What are these Principles? Lesson 4 of 4 Build Something that you are Passionate About – One should put up a business that's inclined with what he/she loves to do. You should know what you want, what do you like and what do you love to do. You can make a profit out of passion. For example, he/she likes to shoot videos and tell stories through it, so he/she puts up a video service company. Some who enjoys what he/she does will be eager to do it no matter how many years have passed. It's easy for someone to manage something that he/she really likes. lc_5NyQ60Qw4rmx-- 1._Build%2520something%2520that%2520you%2520are%2520passionate%2520about.%2520.png Level Up the Game – We cannot just be stuck with your current knowledge or the present technology that we know because what we know now might no longer be relevant in the next 5 years. Keep on innovating. One should start upgrading first as the business owner then apply it to the company. How to do it? It starts with research and ideation. Research what's in the market, what's in the trend today, what's the current consumer behavior. Second, invest in education. Be educated with the latest skill so that it can be applied in the organization. Invest in the latest technology. For example, if a mirrorless camera is the latest gadget that's being used in videography and photography today, then purchase that latest equipment and let go of the big DSLRs. O3OuhLOCqgRruMHV- 1._Build%2520something%2520that%2520you%2520are%2520passionate%2520about.%2520%2520(2).pn g Be Accountable to Your Clients – Clients are the reason why your business earns. Take care of them. Keep updating them on what is going on with the project from time to time. Ask their expectations, what they want to see in the finished work. Be transparent with the prices and explain to them the reason for the rate. Show the breakdown of the charges to them. Create something that will be convenient for the client. For example, propose all the edited photos to be put in one flash drive and create an interactive album for them so they won't have to wait for the printed album for so long. Be punctual in client meetings. yOpKauIawS7PwSSQ-4._Pay%2520Government%2520Dues.%2520.png Pay Government Dues – Since we mention that "An honest business is a prosperous business," it means paying the right taxes, complying with what's needed for the business permit, being consistent in adhering to business inspections. Sometimes a business fails not because of financial challenges or lack of customers but because of dishonest practices. Do not take shortcuts or give bribe to make things faster. It's better to go through the long process but get the reward after than to get a short cut, and the business will be cut off after. QploSde1mnpyK9xb-5._Team%2520Work%2520to%2520Make%2520Dream%2520Work.png Team Work to Make Dream Work – A successful creative business is composed of collaborative and creative minds of the people in the organization. Welcome each others' ideas during the brainstorming session then select what will work for that particular project. Share knowledge with each other. Give or share the necessary knowledge that everyone needs. Learn to agree and disagree with one another. Come up with solutions together. stock-image.jpg Knows How to Lead Himself Self-leadership is challenging to do because it involves self-discipline wherein none of us will never perfect. The secret to self-discipline is your determination to succeed and achieve your goals. As future creative leaders, practice how to discipline yourselves. In the real world, if you have a meeting, you cannot afford to be late. How can you practice self-discipline on that? Sleep early, wake up, leave early. You can practice it now, even if you are still studying. If know-how to discipline yourself, then soon, your future staff will also follow your discipline because they see it in you. Creative members need creative leaders they can look up to. Model the kind of leader that you want to have. The ultimate measure of an effective leader is how he/she effectively leads him/herself. A leader cannot expect his/her followers to improve if the improvement is not seen in him/her. Improvement starts within. Commitment to self-improvement makes it easier to influence people to follow the lead. Example: Michael runs a video production house for five (5) years now. He oversees the operation from pre-production to post-production. He makes sure that he equips himself first by learning new techniques in video production before he trains his staff. Whenever he calls for a staff meeting at 8:00 AM, he makes sure that he is 30 mins. early. His staff was encouraged by his punctuality and dedication to his craft so, they are also trying not to be complacent with what they know but to seek self-improvement too as simple as learning a new skill that they can apply to their work. stock-image.jpg Intentional A creative leader is intentional in guiding his people but allows them to grow on their own. It is showing his people how to do it and allowing them to do it in their creative way to achieve the same result. Leading people intentionally involves being transparent in what direction the company is heading and walking closely alongside them. Example: John owns a digital printing business. Every first and last Monday of the month, he schedules a “Learning Lab” session for his staff that allows them to share their ideas to improve the business better, facilitates learning by asking one of his staff to share new skills that they’ve acquired. Every 3 months, he facilitates training to his employees like how to use the new equipment, new printing styles, and the like after his training he challenges his staff to apply what they learned and present an output. Every four (4) months, they have a company General Assembly (GA) to keep updated with what’s happening with their business. If they have a new employee, he always places him/her beside his office so he can closely monitor his/her progress and personally train him/her. stock-image.jpg Servant-Leader A total creative leader looks out for the well-being and best interest of his staff as much as he is concern about the business. Part of a company’s success is because of the people who work hard for the company and gave their very best. Failure to look after the well-being of the staff will affect the productivity of the company. Example: Jemerlyn owns an animation production company. She knows how demanding production is and can be sometimes stressful for her and her staff. She wants her creatives to be more efficient in what they do and still maintain a work-life balance. She created a rule that they would only work from Mondays to Fridays from 8:00 AM to 5:00 PM. If there’s a need for overtime, she imposed a strictly 1 hr. overtime only. She also told her creatives not to call and talk about work after 5:00 PM and on weekends so they can rest and save their energy for the next working day. stock-image.jpg Look Things in New Ways Creative leaders look at a solution from a bigger picture. It doesn’t settle to what is currently available, but rather, he/she create new ways and solving problems differently. He/she invents, imagines, innovates, has originality, resourceful, has a vision, and strives for progression. Example: Gab’s photography business is currently facing a crisis. There isn’t much client because events were canceled due to a calamity. Instead of settling for what they do, which is to get clients, shoot for events, and get paid, he thought of other ways to cope with the financial crisis of their business. He started to do maximize the benefits of online marketing by boosting their Facebook page and announcing their paid workshops, he also set-up a YouTube channel to monetize by gathering subscribers to watch his tutorial and learn from their best practices. He assigned his creatives to plan and create their workshops to share online. stock-image.jpg Quick to Listen and Slow to Speak A creative leader knows how to listen to suggestions and constructively evaluate them. His/her evaluation doesn’t come from his perspective but a business perspective. He/she give encourage brainstorming and listen to different ideas of his/her staff that might help come up with a better solution. He/she also listens to other mentors who give counsel in running the business. He speaks professionally and is not harsh.. Example: Cindy owns a web design and development company. She noticed one of her web developers is being habitually tardy, and he doesn’t beat the deadlines lately, which causes delays in their projects. She called him in the office to talk about his recent behavior personally. Cindy has all the right to get angry at her web developer, and she can even terminate him. Instead of responding that way, she asked his web developer, “What seems to be the problem?” “Is there anything that you want to share about why you have that work behavior recently?” “Is there any help that you need?” Part of leadership skill in an arts business is how well one can manage a pool of creative individuals in the organization. Project Coordination for Creatives It involves managing and organizing a certain project from start to finish. This is a crucial part of managing a creative business because if there is no proper coordination, the project is bound for failure. How Project Coordination Works project coordination.png 1 1 Get all details of the project first. Get all the necessary information from the client. For example, An animation studio has a client who asks to create a commercial using animation, ask how they want it to turn out, what is their target market, when is the target date of release. Do not end the client meeting unless all the details are gathered. 2 2 Create an organizing committee for the project. There should be an assigned committee every time there is a project to maintain the organization and proper flow of the project. For example, a client asks a production house to create a corporate video for them. Assign a committee for video editing, another committee for sound design, then a committee for admin and finance, then another committee for camera operations. 3 3 Delegate the tasks for each committee. Orient on the process of communication between each committee. Ensure that each committee knows its functions. What is their role and how should they communicate with one another 4 4 Plan and brainstorm on how the project should be executed and how it should look like once it’s done. It is to collaborate all the ideas and bring them to reality according to how they want the project to come out. This is the stage where everyone will create a concept for a certain project. 5 5 Execute the project. Put the concepts and ideas into action. 6 6 Once executed, the evaluation needs to be done. It is important to evaluate everything. What worked, what not, what needs for improvement, what needs to be continued, do you need to incorporate other ideas. So that in the next projects, your team will do better and will avoid mistakes that happened from the last project. Reminder: Transparency is very important in client relations. Make sure that every step, every detail, revisions, improvement, changes, and challenges must be communicated to the client to keep their trust and to get their insights on the project as well Time and Resource Management Lesson 3 of 8 It is proper planning and allocating time and resources during a specific project to achieve effectiveness, efficiency, and productivity. How a leader manages the time and resources of the business will affect the productivity of the business. It can either cause delays, or it can make them more productive. It is proper planning and allocating time and resources during a specific project to achieve effectiveness, efficiency, and productivity. How a leader manages the time and resources of the business will affect the productivity of the business. It can either cause delays, or it can make them more productive. How Project Coordination Works Time Management Create A Task Plan It is organizing what needs to be done on a certain project. Do the most important task first followed by the least important. Mark those completed tasks before proceeding to the next. Set Goals and Objectives Set what you want to achieve after the project, and why do you want to achieve it. Make sure to apply SMART goals. (Specific, Measurable, Attainable and Time-bound). Create a Schedule Set a deadline for every task. Not only will it challenge you to finish on time or ahead of time, but it will also help you do improve your self-discipline. Resource Management Accountability Click to flip Being transparent in everything that you do. Part of managing the company’s resources is tracking all the resources that you used, was not utilized, sending your accomplishment report for every task you finish because if you are not accountable for how you used the company’s resources, then it will be a waste of money for the company. Click to flip Task Delegation Utilize the specific skill and ability of each member when delegating tasks. Use the right people with the right skills that you need for a specific project. For example, if you are working on a corporate video and you have a staff whose main forte is sound design and secondary is video editing, then tap him to do the sound design because it is his main forte. In that way, the task will be easier. Resource Management Plan For every project or production, the team must check the availability of resources, list the materials or equipment needed, and how many. What kind of resources is not being used? This will help the company in minimizing costs. Fostering Creative Collaboration Lesson 4 of 8 Creative collaboration is encouraging people with different skills and abilities to engage with one another and to come up with one goal to achieve success in a project. Fostering collaboration in the business will strengthen the bond of the team resulting in a good working relationship. Creative collaboration is encouraging people with different skills and abilities to engage with one another and to come up with one goal to achieve success in a project. Fostering collaboration in the business will strengthen the bond of the team resulting in a good working relationship. How to Foster Creative Collaboration stock-image.jpg Goal Setting For an organization to succeed in every project, a goal must be set, and it should be clear with everyone to avoid miscommunication and so that everyone knows where your project or your company is heading. What needs to be achieved should be clear within the group so that everyone is on the same page. Goals need to be SMART (Specific, Measurable, Attainable, Realistic, and Time-bound). Clear goals will avoid the tendency of miscommunication and division in the team stock-image.jpg Team Empower Work with strength than highlighting the weakness. It will be much easier to focus and utilize one’s strength first because it will save time, especially if there is a deadline to beat. The weakness can be corrected or can be coached along the way. It is utilizing each strength of the team member to achieve a certain goal in the business. To empower one another, you can conduct a team-building; you can do a personality test and discuss the result during meetings, or you can assign someone a certain task and challenge him/her to step up. Because when we say team empowerment, it is bringing out the best in your people. One good idea to empower each other is through conducting a team building, do a personality test during a round table discussion to share their results. In that way, they can get to know more about themselves and each other. Challenge them to step up like, for example, ask them to conduct a workshop for their teammates. stock-image.jpg Encourage Innovation Instill a “can-do” attitude among the team to motivate them to live up to those “can-do” expectations. It is encouraging, at the same time challenging your team member to think out of the box. Encourage brainstorming, ideation, question, and answer portion inside a non-judgmental and open environment. This must be done regularly. Coach and lead the people on how they can improve and overcome their struggles at work. Encourage everyone to learn new skills and share skills together. Fostering Creative Collaboration Lesson 4 of 8 Creative collaboration is encouraging people with different skills and abilities to engage with one another and to come up with one goal to achieve success in a project. Fostering collaboration in the business will strengthen the bond of the team resulting in a good working relationship. Creative collaboration is encouraging people with different skills and abilities to engage with one another and to come up with one goal to achieve success in a project. Fostering collaboration in the business will strengthen the bond of the team resulting in a good working relationship. How to Foster Creative Collaboration stock-image.jpg Goal Setting For an organization to succeed in every project, a goal must be set, and it should be clear with everyone to avoid miscommunication and so that everyone knows where your project or your company is heading. What needs to be achieved should be clear within the group so that everyone is on the same page. Goals need to be SMART (Specific, Measurable, Attainable, Realistic, and Time-bound). Clear goals will avoid the tendency of miscommunication and division in the team stock-image.jpg Team Empower Work with strength than highlighting the weakness. It will be much easier to focus and utilize one’s strength first because it will save time, especially if there is a deadline to beat. The weakness can be corrected or can be coached along the way. It is utilizing each strength of the team member to achieve a certain goal in the business. To empower one another, you can conduct a team-building; you can do a personality test and discuss the result during meetings, or you can assign someone a certain task and challenge him/her to step up. Because when we say team empowerment, it is bringing out the best in your people. One good idea to empower each other is through conducting a team building, do a personality test during a round table discussion to share their results. In that way, they can get to know more about themselves and each other. Challenge them to step up like, for example, ask them to conduct a workshop for their teammates. stock-image.jpg Encourage Innovation Instill a “can-do” attitude among the team to motivate them to live up to those “can-do” expectations. It is encouraging, at the same time challenging your team member to think out of the box. Encourage brainstorming, ideation, question, and answer portion inside a non-judgmental and open environment. This must be done regularly.  Coach and lead the people on how they can improve and overcome their struggles at work. Encourage everyone to learn new skills and share skills together. How to Build a Great Creative Team? Lesson 7 of 8 Teamwork makes dream work. A huge factor in business success next to having the right leader is having the right people to do the job and eventually nurture them to be part of that business success. Teamwork makes dream work. A huge factor in business success next to having the right leader is having the right people to do the job and eventually nurture them to be part of that business success. stock-image.jpg Reward, Recognize, and Celebrate Collaborative Behavior Appreciate the team whenever there is an accomplishment. Apply the E.A.R. principle. Encourage team members to keep up their good work Affirm each one on where they are good at. Remind each one of their significant part in the team to encourage them always to do better. Attaching performance rewards and bonuses to collaborative efforts sends the right message to team members about the values that are driving the business. (Campbell, 2017) If team members are appreciated and well-taken care of, then they are more inspired to do the job better. stock-image.jpg Communicate The roles and responsibilities of every team member should be discussed for clear understanding so everyone can work effectively. An organizational chart will help everyone to see the structure of the organization. Expectations for each task needs to be clear so that the team members will be able to strategize how to achieve it. Establish an open-door policy wherein everyone is encouraged to be vocal on their thoughts and insights. stock-image.jpg Get the Right People Technical Skills. A team member should have the right skills that will fit the company. For example, if a video production business needs someone who can do color grading, then check what software are they using, for how long they’ve been doing the job. Ask for a portfolio or give a technical test for that specific skill. Culture Fit. This means creating a job description and check if the person’s qualification matches with what’s on the description. Look for people who share your company values. Check the personality and character of the person by asking them challenging personal questions to see how they respond to the situation because it will give an overview of how they will behave at work. Flexibility. The right person for the job is willing to go out of his/her comfort zone. Someone willing to level up his/her skill and not just staying on what they know. skillsmatrix.png Use a Skills Matrix Having a skills matrix will ensure your team is versatile in handling any project assigned to them. It will also help identify the skill gap that needs to fill either through giving additional training or hiring someone with that specific skill. stock-image.jpg Invest in People Development This means investing in the development of the core skills and technical skills of the team member. Not only it will be beneficial for their growth as an individual, but it would also help the organization Example: Sending the team to a conference, training, or seminar. Having a once a week workshop and there will be one team member who will facilitate. Scheduled mentoring or coaching. Strategic Planning Models Lesson 8 of 8 The definition of strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business, and to help the business be profitable. (Strategic planning. (n.d.). In YourDictionary. Retrieved from https://www.yourdictionary.com/strategic-planning)Strategic planning is essential for each project or each organization because it will help a creative entrepreneur in coming up with the actions that need to be done to achieve business goals and to grow the business eventually. The definition of strategic planning is a process of decisions made by an organization to set goals and to outline a course of action to achieve those goals, to grow the business, and to help the business be profitable. (Strategic planning. (n.d.). In YourDictionary. Retrieved from https://www.yourdictionary.com/strategic-planning) Strategic planning is essential for each project or each organization because it will help a creative entrepreneur in coming up with the actions that need to be done to achieve business goals and to grow the business eventually. Model 1 This is the most basic strategic model for new organizations.This is more on strategic planning for just the organization and less on the client-side. What is the Purpose and Why? Identify Specific Approaches and Strategies Action Plan to Achieve the Strategy Monitor and Update Plan Monitor and Update Plan Model 2 Issue-based strategic planning. This is the enhancement of Model 1 and a much deeper way of strategic planning. The difference is that Model 2 discusses SWOT analysis, considers the budget, and also includes the mission, vision, and values of not only the company but of the client. Wherein in strategic Model 1, it is more on the strategic plan for just the organization and less on the client-side. SWOT Analysis Identify Issues and Goals Review the Mission, Vision , or Values of the Company or the Client Develop Action Plans Budgeting Execute and Monitor Types of Businesses in the Philippines Lesson 1 of 5 The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. What are the Types of Businesses in the Philippines? ISSUE SOLE PROPRIETORSHIP PARTNERSHIP (AND JOINT VENTURES) CORPORATION Liability of Owners The owner is personally liable for all the obligations of the sole proprietorship. Partners are personally liable for all the obligations of the partnership. This means that if the partnership declares bankruptcy, the unpaid creditors can run after the personal assets of the partners. The liability of the owners is limited to their share in the capital. If a corporation becomes insolvent, the shareholders are not liable to pay for the corporation’s outstanding debts. Tax Treatment Taxed as individuals. The percentage ranges from 5%-32% depending on the taxable amount. Generally, fixed at 30% of net income. Generally, fixed at 30% of net income. Control and Management The owner has full control of the business. Management is directed by the partners holding a majority stake. The Corporation is controlled by its Board of Directors. Members of the Board of Directors are elected by the shareholders. Ease of Raising Capital Limited by the creditworthiness of the owner. In a partnership, the partners jointly raise capital for the business and agree on contribution and sharing. Debts may be incurred by the partnership and the partnership leverages the collective creditworthiness of all partners. Corporations have various options in raising capital such as equity financing, debt financing, stock-option plan, debt-to-equity conversion, etc. Investors are aware that their assets are insulated from creditors in case of the corporation’s insolvency. Ease of Establishment Sole Proprietorships are the easiest to establish as only registration with the DTI is required. Bureau of Internal Revenue (“BIR”) registration and local business permits are also required. Partnerships are registered with the SEC. BIR registration and local business permits are also required. Joint Ventures are not required to be registered. They may be created by agreement of the parties. Corporations are registered with the SEC.BIR registration and local business permits are also required. The SEC and the BIR require annual reports in the form of General Information Sheets and Financial Statements. Types of Businesses in the Philippines Lesson 1 of 5 The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. What are the Types of Businesses in the Philippines? ISSUE SOLE PROPRIETORSHIP PARTNERSHIP (AND JOINT VENTURES) CORPORATION Liability of Owners The owner is personally liable for all the obligations of the sole proprietorship. Partners are personally liable for all the obligations of the partnership. This means that if the partnership declares bankruptcy, the unpaid creditors can run after the personal assets of the partners. The liability of the owners is limited to their share in the capital. If a corporation becomes insolvent, the shareholders are not liable to pay for the corporation’s outstanding debts. Tax Treatment Taxed as individuals. The percentage ranges from 5%-32% depending on the taxable amount. Generally, fixed at 30% of net income. Generally, fixed at 30% of net income. Control and Management The owner has full control of the business. Management is directed by the partners holding a majority stake. The Corporation is controlled by its Board of Directors. Members of the Board of Directors are elected by the shareholders. Ease of Raising Capital Limited by the creditworthiness of the owner. In a partnership, the partners jointly raise capital for the business and agree on contribution and sharing. Debts may be incurred by the partnership and the partnership leverages the collective creditworthiness of all partners. Corporations have various options in raising capital such as equity financing, debt financing, stock-option plan, debt-to-equity conversion, etc. Investors are aware that their assets are insulated from creditors in case of the corporation’s insolvency. Ease of Establishment Sole Proprietorships are the easiest to establish as only registration with the DTI is required. Bureau of Internal Revenue (“BIR”) registration and local business permits are also required. Partnerships are registered with the SEC. BIR registration and local business permits are also required. Joint Ventures are not required to be registered. They may be created by agreement of the parties. Corporations are registered with the SEC.BIR registration and local business permits are also required. The SEC and the BIR require annual reports in the form of General Information Sheets and Financial Statements. Types of Businesses in the Philippines Lesson 1 of 5 The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. The business owner should follow the proper procedure in opening a business in the Philippines. This is to make sure that the business and the owner are protected legally to ensure that the business infrastructure, plan, and policies are in line with city regulations. It protects the owner from being shut down for having an illegal business. This is also to build a good reputation with future clients ensuring that the people they are dealing with are legit. What are the Types of Businesses in the Philippines? ISSUE SOLE PROPRIETORSHIP PARTNERSHIP (AND JOINT VENTURES) CORPORATION Liability of Owners The owner is personally liable for all the obligations of the sole proprietorship. Partners are personally liable for all the obligations of the partnership. This means that if the partnership declares bankruptcy, the unpaid creditors can run after the personal assets of the partners. The liability of the owners is limited to their share in the capital. If a corporation becomes insolvent, the shareholders are not liable to pay for the corporation’s outstanding debts. Tax Treatment Taxed as individuals. The percentage ranges from 5%-32% depending on the taxable amount. Generally, fixed at 30% of net income. Generally, fixed at 30% of net income. Control and Management The owner has full control of the business. Management is directed by the partners holding a majority stake. The Corporation is controlled by its Board of Directors. Members of the Board of Directors are elected by the shareholders. Ease of Raising Capital Limited by the creditworthiness of the owner. In a partnership, the partners jointly raise capital for the business and agree on contribution and sharing. Debts may be incurred by the partnership and the partnership leverages the collective creditworthiness of all partners. Corporations have various options in raising capital such as equity financing, debt financing, stock-option plan, debt-to-equity conversion, etc. Investors are aware that their assets are insulated from creditors in case of the corporation’s insolvency. Ease of Establishment Sole Proprietorships are the easiest to establish as only registration with the DTI is required. Bureau of Internal Revenue (“BIR”) registration and local business permits are also required. Partnerships are registered with the SEC. BIR registration and local business permits are also required. Joint Ventures are not required to be registered. They may be created by agreement of the parties. Corporations are registered with the SEC.BIR registration and local business permits are also required. The SEC and the BIR require annual reports in the form of General Information Sheets and Financial Statements. Basic Contracts and Essential Forms for Designers Lesson 3 of 5 Part of protecting the creatives is having everything in black and white meaning, everything should be documented to account for every transaction within the business. Part of protecting the creatives is having everything in black and white meaning, everything should be documented to account for every transaction within the business. Contract A document signed by both parties that they agreed on specific terms. Two parties involved must carefully read and understand what's stated in the contract and ask questions if necessary. It is to protect both parties' rights and to ensure that what was agreed on will be fulfilled. THE ELEMENTS OF A CONTRACT CAUSE There are different kinds of contracts and there may be a host of additional provisions to a basic contract. These flavors and add-ons will be further discussed in this series on contracts. Right now, let us start with the basics – the 3 elements or requisites of a contract. There can be no contract unless the following requisites are present: (1) consent of the contracting parties; (2) object certain which is the subject matter of the contract; and (3) cause of the obligation which is established. Contract Content for Creatives When creating a contract for a creative company, it is advisable to keep it detailed, simple, and direct to the point. For the Company (Service Provider) and Client (Customer) Name Address Contact Information Service and the details about the service that will be availed by the client The amount and breakdown of fees of the service or package availed Payment terms (ex. 50% down payment before production, 50% payment after production) Consequences of not fulfilling what is stated in the contract (ex. Failure for the company or the client to deliver the service as stated in the contract has a corresponding legal action) Service agreement for both parties (ex. The client can only request for revision thrice beyond that, there is a charge of Php 350 per revision or the service provider, XYZ production should update the client twice a week.) Breach of Contract Breach of contract happens if one wasn't able to fulfill what was agreed on in a contract. If proven, usually there can be monetary damage wherein the accused will pay for the damages for not following what's stated in the contract. Once that the contract is signed by both parties, this needs to be notarized for it to be valid. Take note that agreement made via messaging app, SMS, or online is weak evidence when the breach of contract occurs because the other party can deny it that it did not come from them and it can easily be manipulated. A signed contract is still the best way to go. Essential Forms for Creatives Lesson 4 of 5 These are the forms that you need to get used to when running a creative business and even as a Multimedia practitioner. In the creative industry, these are the common documents. These are the forms that you need to get used to when running a creative business and even as a Multimedia practitioner. In the creative industry, these are the common documents. CREATIVE BRIEF Discuss the creative strategy of a specific project Emphasizes the aesthetic elements Client and design experts need to collaborate to form this. Addresses challenges through a creative strategy PROJECT BRIEF Discuss the creative strategy of a specific project Emphasizes the aesthetic elements Client and design experts need to collaborate to form this. Addresses challenges through a creative strategy PROJECT PROPOSAL A detailed document is used to persuade a potential client. This is will be an overview of how the project will be managed. WORK ORDER This form is used to document the task assigned to someone. It includes the type of job, deadline, and the instructions for the task. This is usually used for the staff within a creative office to document and track the workload assigned. DESIGN INFO This is attached to the creative brief. This document emphasizes the design elements used like what are the fonts for selection, the design sketch if there is, the color scheme. This serves as a guideline on how a project will be designed. Intellectual Property Rights Lesson 5 of 5 Artists need to know their rights, limitations, and be advised on how to deal with injustice. Some creatives today experience unfair treatment from clients and end up brushing it off because there is no proper information on how can they fight for their rights.On the other hand, some artists get complained because of their poor service and not following what they've agreed with the client. Artists need to know their rights, limitations, and be advised on how to deal with injustice. Some creatives today experience unfair treatment from clients and end up brushing it off because there is no proper information on how can they fight for their rights. On the other hand, some artists get complained because of their poor service and not following what they've agreed with the client. Intellectual Property Rights Confidential information or secret practices ofa company to have an economic advantage against the competitors. Protection: Information, Processes Consequences of Violating: 0 Fine for breach of confidentiality. 0 Trade secrets are nOt yet currently defined in a specific rule under the Philippine law but are recognized under so many laws that can provide penalties for breach of confidentiality. Years of Protection: Unlimited period trademark A specific sign that associates any goods or services provided by an individual or a company. Protection: Brands Examples: Logo, slogan, specific name Consequences of Violating: 0 Fine for damages in a civil action. (Section 23, RA 1 66 Actions, and damages and an injunction for infringement.) Years of Protection: 10 years from the date of issuance. Copynght The legal protection extended to the owner ofthe rights in an original work. "Original work" refers to every production in the literary, scientific, and artistic domain. Copyright laws grant authors, artists, and other creators automatic protection for their literary and artistic creations, from the moment they create it. ("Copyright - IPOPHL", n.d Protection: Works of the Author Examples: Novels, poems, plays, reference works, newspapers, advertisements, computer programs, databases, films, musical compositions, choreography, paintings, drawings, photographs, sculpture, architecture, maps, and technical d ra wi n :3 Consequences of Violating: 0 Imprisonment and/or fine for the damages (RA 8293) Years of Protection: The lifetime of the aUthor + 50 years. Patent A Right to stop others from using an invenfion. Protection: Inventions Examples: Features and design ofa product. (ie. iPhone's design) Consequences of Violating: 0 Claims for Civil Damages under the court's discretion (RA765) Years of Protection: 20 Years from the actual filing date.