Business Session 1.1 PDF

Session 1.1 Intro to Entrepreneurship Session flow 1. My intro 2. Your intros 3. Housekeeping 4. Difference between startup, entrepreneurship & business 5. Entrepreneurial Mindset  Entrepreneurship lecturer at KSBL Who Am I? CEO & co-founder of an Ed-Tech named...

Session 1.1 Intro to Entrepreneurship Session flow 1. My intro 2. Your intros 3. Housekeeping 4. Difference between startup, entrepreneurship & business 5. Entrepreneurial Mindset  Entrepreneurship lecturer at KSBL Who Am I? CEO & co-founder of an Ed-Tech named Chiragh Education Technologies Family wrote PK’s first IT policy Established Khi Institute of Info Technology Wrote Kashif Urdu Qaida Undergrad in Economics & entrepreneurship from Indiana & SMU Entrepreneurship Diploma from IBA MBA Silver Medallist KSBL Things I enjoy Social entrepreneurship & Cartoons Adventure sports, water transforming Education  What is Chiragh? The Dora the Explorer of Pakistani languages, aiming to make it fun & easy for children to learn Pakistani languages 5  But then I realized that in order to succeed in Pakistan I had to learn English. In contrast to these children, I could I became so focused on only speak Urdu till improving my English that age 7. soon Urdu became my 2nd language.  3.2bn*(40%) People in the world don’t have access to education in a language they understand (UNICEF) Undergrad in U.S, saw other foreign students learning English in just 3 months. Intelligence & standard of education have nothing to do with education being in English. Upon returning to PK I started career at TCF where I saw math taught in Urdu.  This was easier said than done. Education foundations and private schooler parents complained that educational resources for Urdu had not evolved with time and tech. Today a child would learn English through cartoons and games such as Cocomelon but was expected to still learn Urdu through an Urdu Qaida.  Self learning digital skill in my entrepreneurial journey Just enough to make a proof of concept video to explain what Chiragh would make & get into an incubator Learned Illustrator online aswell to make 3 months worth of social media & website content and graphics Learned animation from Youtube on my room’s sofa Solution We want to educate these children using a play based and character based Set in their natural approach with cartoons inspired by surroundings physical games Dora the explorer to provide them a functional literacy While developing their Along with a in Urdu and other soft skills through Social financial literacy Pakistani languages Emotional learning  Giving birth to the concept of “Taleem” ka Chiragh For Pakistanis The “A” in Quality education = English Chiragh the flame symbolizes English education. But realistically in order for an illiterate [Chir-raa-gh]. Urdu Pakistani to learn English they first need to first ……... Noun - Torch, Lantern Adjective - Ray of Hope The “‫ ”ب‬in the …… learn how to read and diya holder write their mother tongues symbolizes all which are written in Arabic Pakistani script. Then by using that languages learning ability as a base, they Hi I’m learn English & other latin Bubbly based world languages and I’m Muslim! Hi I’m Raju and I’m Hindu Hi I’m Alice & I’m Christian! Product Created a few tech enabled functional along with Child safety and social literacy games. emotional learning games for 300k Scanning out-of-school-children under the 425 QR code at micro schools of teach the world the bottom foundation PK. of a card leads a child to the Instructional video of that game & educational cartoons on our YouTube. 425 300k+ OOSC microschools Impact / Traction 375 375 OOSC already impacted through 5 micro schools of 3mn TTWF. 4 in Khi (1 Engro’s). 1 in Rawalpindi. Our YT channels have amassed over 3mn views where we’ve made episodes for inclusive brands like Nurah the blind rag doll by Soorty Foundation and Lifebuoy On the Pvt school side we’ve just started pilots shampoo. at Civitas and Bayview Academy Competition Our competitors include numerous learning apps Zuoyebang Qiaohu While Chiragh not only teaches children how to read and write through their mother tongues. A Large customer base We also piggy bag on low-tech mediums with high penetration in PK like YT, TV to transmit our Some focus on functional digital content to OOSC literacy in local languages Offer no-tech gamified learning solutions for areas but they require a high tech lacking tech-infrastructure infrastructure to operate Team Having worked with foundations Maira Siddiqui - CEO & Co-Founder Aliza - Illustrator TCF and FMCGS such as Unilever self-learned illustration, vast I have an extensive background experience with animation in education and marketing software houses like vezyon my family also wrote the first IT policy of Pakistan Established Khi Institute of Info Technology, Sidra- Animators Wrote Kashif Urdu Qaida Lecturer at KSBL 5+ years of experience Khushal Piracha - Helping Pakistani startups raise over $500k in social grants my Amna- Curriculum co-founder Khushal manages our Taught primary school grant funding and physical games vertical Shiraz - YT Manager Additionally we’re supported by our KidsLand YT manager, 3.38mn animation and marketing superstars subs, 1.2bn views in 6 years, 2 monetized spinoff channels Anas Farooqi - Commercial vendors connections, well Farman versed on finding a software to Voice over & audio production do his work faster Team We are mentored by Pakistani industry experts Haroon Yasin Aslam Sanghaar PK Ex-Chief Economist & CEO - Taleemabad CEO - KidsLand Sitara-E-Imtiaz recipient Largest primary Largest children’s YouTube Nadeem Javaid schooling app in Pakistan channel in Pakistan advising us Public Private (EdTech) (Animation & Partnerships monetization Advisor) Predominantly we have a B2B business model 30% Partnerships 60% rev Brand with OOSC placements for foundations children’s brands Wholistic games, ($2k starting price) sponsored libraries ($1k starting price) In Future, earn 10% B2C sales Urdu through an SEL kits AR integrated Urdu haroof and Urdu gamified app for ginti learning kits learning Pakistani ($10 starting price) languages  We’ve earned $10k in revenue while having raised over $35k in grants & competitions from Scotland, Morocco & PK 10k Revenue earned USD *currently pre-profit with 4 paying brand placement customers and non-profits onboard. 35k Raised in grants USD Chiragh Traction Education  Where we plan to go P1 - YT + Card P2 - App & Pvt Phase 3 - Impact Games Developschools a Gamified Urdu YT Series learning App f/pvt schools 3rd Language Branded Sindhi introduced episodes partner with Gamified public schools to target the Card games masses Non-profit AR 500mn Global South Asian School Arabic script speakers Chiragh unitedlanguagegroup.com Alif Bay Customized 19 Let's make the “Dora the Explorer for Pakistan” together! 0345-308-3194 Chiragh Kids TV [email protected] WHO ARE YOU? Name School (A’levels. Fsc) What are you looking forward to learning in this course? What do you enjoy doing? 21 Grading & Course Outline https://docs.google.com/document/d/1Kub9RKHMrNZqTeJ_lmOAj38NEEKOuzbJ/e dit?usp=sharing&ouid=107533005992464103209&rtpof=true&sd=true Class Guidelines 2 ASSIGNMENTS (15%) NO EXTENSIONS, email and Chiragh's Core Values WhatsApp submissions will also not be accepted IF A GROUP MEMBER IS NOT WORKING PLEASE DM THE CR THEIR NAME AND GROUP NUMBER, EACH GROUP MEMBER WILL BE ‫ﻣزا ﮐرو‬ ‫ﺳﯾﮑﮭو‬ ‫ﻣﺣﻧت‬ MARKED INDIVIDUALLY 2-3 QUIZZES (15%) On Colaraz, NO PAPER QUIZZES CLASS PARTICIPATION (25%) ‫ﺟزﺑہ ڈھوﻧڈو‬ ‫ﻣل ﺟل ﮐر‬ LAPTOPS CR & Whatsapp group ‫ﻋزت ﮐرو‬ ‫رﮨو‬ Session 1.2 Entrepreneurship vs business What’s the difference between an Entrepreneurship, Business and a Startup? 25 Entrepreneurship vs Business Entrepreneurship Startup Business a company in the first transforming the stages of operations. world by solving big an organization or An enterprise and problems, often to entity that sells business can both be bring social change goods or services startups. Startup or challenge the for a profit. phase ends after 5th status quo of how we year or when live our lives on a company is profitable daily basis. after growing. Advantages of Entrepreneurship Innovation Technological advances Job Creation come from a need to solve problems, create efficiencies, or improve the world. Change & Social Impact: Increase National Entrepreneurs dream income: big, many aim to growth of new make the world better markets and new with their products, wealth. ideas. Entrepreneurship or Business? Entrepreneurship or Business? Entrepreneurship or Business? Entrepreneurship or Business? Entrepreneurship or Business? Entrepreneurship or Business? Session 1.2 Entrepreneurial mindset Common traits of Entrepreneurs self taught programming 🡪 created messaging program Blastar at age 12 at 12 Zip2 - lived in the office & 2004 - created Facebook from showered at a YMCA a dorm room wanted to send mice to mars 🡪 legal battle of stealing idea SpaceX and leaking user info 2009 - living off personal loans just to survive 2023 - loses $200bn due to Tesla Common traits of Entrepreneurs Son of a mechanic, boldly called started educational summer William Hewlett (HP) to ask for camp after high school parts for a school project youngest VP of an investment Jobs sold his Volkswagen & bank 🡪 quits job, starts an Wozniak sold his HP calculator online bookstore in his garage & used the $1,350 to start Apple in garage Common traits of Entrepreneurs Dream big & follow your passion Take Risks don’t fear failure Learning Oriented Self-Aware Hustle Problem Focused Common traits of Entrepreneurs Take Risks & Dream big & follow don’t fear failure Learning Oriented your passion “failure” is simply Growth Mindset Have smart goals a stepping stone focused on Specific to learn from personal growth Measurable Consume Attainable Thomas Edison educational Relevant said, “I have not content Time sensitive failed. I’ve just Seek Feedback found 10,000 ways that won’t work.” Common traits of Entrepreneurs Self- Acceptance Hustle Problem focused Self-aware of Work Hard critical thinking weaknesses Adapt Leverage tech to Forgiving of Comfortable with solve problems themselves discomfort Take responsibility Pivot idea of actions