Summary

This is an exam review for BMI3C, covering topics from various units and modules in a marketing course, including advertising, publicity, sales promotions, and pricing strategies. It is intended to be used as a study guide for the 2024 final exam.

Full Transcript

**BMI3C Exam Review** **2024/2025, MRH, Mr. Rassi** ***Here are the main topics that will be assessed on the final exam. This exam review will be very helpful to you if used correctly and ahead of time.*** ***If there is something you do not see on this exam review, it will not be assessed on the...

**BMI3C Exam Review** **2024/2025, MRH, Mr. Rassi** ***Here are the main topics that will be assessed on the final exam. This exam review will be very helpful to you if used correctly and ahead of time.*** ***If there is something you do not see on this exam review, it will not be assessed on the exam. For example, if you do not see "competitive advantages for a service business", this means it is not being assessed on the final exam.*** [Topics of focus from Unit 1: The Basics of Marketing] - - - - - - - 1. - - 2. - - 3. - - 4. - - [Topics of focus from Unit 2: Advertising] - 1. - 2. - - 3. - 4. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - [\ Topics of focus from Unit 3: Publicity and Sales Promotions] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Oligopoly - - - - - - - - - - - - - - - - - - - - [Topics of focus from Module 5: Scramble] - - - - - - - - - - - - - - - 1. 2. 3. 4. 5. - - - 1. 2. 3. 4. 5. - - - - - - - - - - - - - - - - - - - - 1. - - 2. - - - 3. - 4. - - - - - 5. - 6. - 7. - [Topics of focus from Unit 6: Pricing] - - - - - - - - - - - - -

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