Art of Storytelling with Data - V3.ppt

Art of Storytelling with Data Sub-Title Date Key Components of the Session Session Flow Why Tell A Story?  Opening Activity 5 Handouts – `I have a dream’ – Martin Luther King – `Friends, Romans, Countrymen’ - Shakespeare – `Tryst with Dest...

Art of Storytelling with Data Sub-Title Date Key Components of the Session Session Flow Why Tell A Story?  Opening Activity 5 Handouts – `I have a dream’ – Martin Luther King – `Friends, Romans, Countrymen’ - Shakespeare – `Tryst with Destiny’ – Jawaharlal Nehru – `Invictus’ – Ernest Henley – ` Niklo Na Benakaab’ – Pankaj Udhas Read – Pace : 1 to 10 – 1 Slowest………10 Fastest – Pitch : 1 to 10 – 1 Lowest………..10 Highest – Emphasis : 1 to 10 - 1Slightest…….10 Greatest – Gestures : 1 to 10 – 1 Least effort……..10 Greatest effort – Exuberance : 1 to 10 – 1disinterested …….10 All Out Summarisation : While reaching out to your audience, examine the significance of pace, pitch, emphasis, gestures & exuberance. Is it only valid in a face to face setting. What remains when in a con-call situation or even while just sending a deck across. Getting the basics in place before venturing on the storytelling journey The `Art’ of Storytelling in Business Situations Let’s examine Steve Jobs’ video on the release of iPhone Model proposed by Nancy Duarte Let’s Summarize 7 Enablers 7 Avoidable-s Does it require only `Steve Jobs’ to deliver?  Significance of Your `Authentic’ Voice Let’s watch : Tedtalk of Richard `Lion Lights’ Summarisation : Use the 7 `Enablers’ and 7 `Avoidables’ to summarise. It is not about flair – it is about authenticiy The `Science’ of Storytelling with Data Dear Shirley, I HATE You. Here are my reasons: 1.You Stole my boyfriend. VS 2.You insulted my mother 3.You scared my cat. Lucy Which one is better ? 3 Conceptual Frameworks to Structure your Story  Why Structure? Memo A Memo B John Collins telephoned to say Could we reschedule he can’t make the meeting at today’s 9:00 meeting to 9:00. Hal Johnson says he Thursday at 11:00? This doesn’t mind making it later or would make it more even tomorrow, but not before 10:30 and Don Clifford won’t VS convenient for Collins and return from Frankfurt until Johnson, and would permit tomorrow late. The conference Clifford to be present. It is room is booked tomorrow, but also the only other time this free on Thursday. Thursday at week that the conference 11:00 looks to be a good time. room is free. Is that okay with you? The Better One : 1.Makes the Message Precise 2.Provides Clarity to the Reader How do we Structure?  The SCQA Framework Situation - telling the listener in story form what he already knows Complication – describes the reason for your engagement, a change to a before stable situation Question – defines the scope and goal of your engagement Answer – is the goal of your engagement, e.g. your finding, conclusion or recommendation.  Examples of SCQA S: The plant is not meeting its widget production goals C: The production line is frequently stopped because of insufficient parts Q: What should the plant do differently? A: The parts procurement process needs to be redesigned to reduce fulfillment time S: Sow’s Ear Inc. developed a silk purse product line 2 years ago C: Since then, the silk purse division has been unprofitable Q: What should Sow’s Ear do? A: Sow’s Ear Inc. should abandon its silk purse product line S: ABC, a book retailer, is considering developing an online channel C: The online retail book market is dominated by 2 strong players Q: Should ABC develop an online channel? A: Yes, ABC should go online S: You have undertaken a number of initiatives to improve customer service C: Customer service continues to result in decreased customer satisfaction Q: How can we improve customers service? A: We must redesign customer service Having Defined SCQA – Move to the Pyramid Situation: A statement about the subject with which you know the reader will agree Complication: The complicating event that create the tension in the story Governing Thought: Question: The implicit question that results from the complication Answer Key Line: Support:  Understanding the Pyramid Structure Overall Argument Sub-argument #1 Sub-argument #2 Sub-argument #3 Evidence Evidence Evidence Evidence Evidence Evidence  Pyramid Example Barclays should launch its new card in China. Why? Why? Why? Attractive Easy to Market Will be Profitable Implement Pro-bank No Costs Revenue Staff Plan climate competition low high available developed Looks like a Pyramid……..but Unstructured ABC should go online and the first priority should be to defend its current market share Primary benefits Opportunities of the internet and threats strategy Without an ABC’s current ABC’s ABC’s online channel ABC’s online customers are competitors competitors are are ABC risks losing sales sales in in 2005 2005 Defend Grow Develop Develop deeper deeper Support Support ABC’s ABC’s more likely to increasing increasing their their some could reach could reach market share revenue relationships relationships operating operating shop online than online online product product customers to $100mm with customers strategy the general assortment assortment competitors population Example of a Structured Pyramid Acme can reduce costs by $10mm in the next 2 years through some Governing Thought: operational improvements Re-engineer core Outsource non-core Differentiate service levels to Key Line: functions to save $5mm functions to save $3mm save $2mm Determine Determine Evaluate Evaluate Shift Shift lower lower Evaluate Evaluate Compare Compare cost cost Adopt Adopt best best Choose Choose oneone economic economic Select Select cost cost and and Segment Segment value value internal internal cost cost of of function function to to practices practices partner partner for for level level of of Support: of of core core best-in-class best-in-class based based on on non-core non-core service service level level each each customers customers service service for for segments segments to to functions functions of of potential potential by by value value lower lower cost cost function function benchmarks benchmarks benchmarks benchmarks function function each each partners partners channels channels segment segment The Importance of MECE Example Making Dinner: Select menu Mutually Do any of the points Buy ingredient Exclusive overlap? Prepare courses MECE Mobile Phone Types: Analog Digital GSM Collectively Have all possibilities been Reasons to acquire competitor ABC: Complimentary customer base Exhaustive covered? Superior technology Digestible size Points across horizontal levels of the pyramid should be MECE (Mutually Exclusive, Collectively Exhaustive)  Exercise 1: Grouping the Ideas – Using MECE Governing Senior management is dissatisfied Thought: with the current cost reports The data is Key numbers The reports are The The reports reports Key The reports are sometimes The format of on the reports not generated The font on the contain contain more more The The data data on on often delivered inconsistent the reports is reports is too reports reports often often Line: late with other hard to follow should be frequently small data data then then is is contains contains errors errors highlighted enough necessary necessary reports Group the points into categories  Proposed Solution Exercise 1: Grouping the Ideas – Using MECE Governing Senior Senior management management is is dissatisfied dissatisfied Thought: with with the the current current cost cost reports reports The data is Key numbers The reports are The reports The reports are sometimes sometimes The The format format ofof The font on the The The data data on Key often delivered inconsistent the the reports is reports is on the reports not generated reports is too contain more reports reports often often Line: should be frequently data then is late with other hard hard to to follow follow small contains contains errors errors highlighted enough necessary reports reports Timing Data Format Format Timing Format Data Data  Having learnt the `Art’ and the `Science’ let’s apply the same to a current assignment 1. Scenario 1 : You have the opportunity to present over a VC 2. Scenario 2 : You have the opportunity to present over a telecon 3. Scenario 3 : You are simply sending your deck across 4. Scenario 4 : You have an opportunity to present your idea over a floor walk  Know Your Audience The novice is new to a subject but doesn‘t want oversimplification. The generalist is aware of a topic but looks for an overview and the story's €™ major themes. The management seeks in-depth, actionable understanding of a story's €™ intricacies and interrelationships with access to detail. The expert wants more exploration and discovery and less storytelling. And the executive needs to know the significance and conclusions of weighted probabilities. The WNS Template  Getting the Key Components Profile Your Correct Audience : Who are they? What are they expecting? What will excite them? What will put them off? Define Your Goals : Why are you presenting budget, resources, update – just plainly first spell out how will you explain this to your grandmother? Plan the Strategy : What is your SCQA? What does your presentation pyramid look like? Create Your Story Narrative :`What is – What Could be – What Is – What Could Be – New bliss – Call for Action’ Sequence The Creative Brainstorm : How will you communicate your goal? What format you will be using? what charts? What pictures? What data set? what samples ? What Occasion? What Medium? ) Nail down the Details : What figures and performance measures you will be using? What comparisons? What calculations? What metrics impacted? Do get interim approvals of your senior folks. Have their views incorporated. Determine who will be presenting/co-presenting. Who will share and elaborate what part? Review and Evaluate : What went well? What did the client communicate? What can make it more effective? Annexures Activity : Can We Better This? Better Ones  Key Pointers #1. Don't be sloppy. Your data presentation is your brand. #2. Bring insane focus, and simplify. #3. Calibrate data altitude optimally. #4. Eliminate distractions, make data the hero! #5. Lines, bars, pies… stress… choose the best-fit. #6. Consolidate data, be as honest as you can be. #7. Ditch the text, visualize the story. Don’t be Sloppy Don’t be Sloppy : A Better One Bring Insane Focus Bring Insane Focus: A Better One Calibrate Data Altitude Optimally A Better One Eliminate Distractions Eliminate Distractions : A Better One Choose the Best Fit Choose the Best Fit: A Better One Consolidate the Data – Be as Honest Consolidate the Data – Be as Honest Be Honest : A Better One Ditch the Text – Focus on the Story Ditch the Text : A Better One Ditch the Text Ditch the Text : A Better One Let’s Improvise One Step 1 Step 2 Step 3 Step 4 Step 5