AngelOne.docx

Angel One (formerly known as Angel Broking) : Angel One (formerly Known as Angel Broking): Amazon.in: Audible Books & Originals **Description** Angel One, formerly known as Angel Broking, is a prominent Indian stock brokerage firm offering a comprehensive range of financial services. It provides a...

Angel One (formerly known as Angel Broking) : Angel One (formerly Known as Angel Broking): Amazon.in: Audible Books & Originals **Description** Angel One, formerly known as Angel Broking, is a prominent Indian stock brokerage firm offering a comprehensive range of financial services. It provides a user-friendly trading platform with access to equity, commodities, and derivatives markets. Known for its advanced technology and low brokerage fees, Angel One caters to both individual investors and traders. The firm emphasizes seamless online trading experiences, supported by robust research and advisory services. Its mobile app and web platform offer real-time market data, portfolio management tools, and educational resources, making it a popular choice for both seasoned investors and beginners. **Problems** **Complex User Interfaces:** Their trading platforms were often criticized for being complex and difficult to navigate, which led to a less-than-ideal user experience. **Customer Service Issues:** Clients experienced delays and inefficiencies in support services, affecting overall satisfaction and trust. **Limited Accessibility:** The platforms and services were not always optimized for various devices, limiting accessibility for users on different devices. **Lack of Personalization:** There was a one-size-fits-all approach, with minimal customization options for individual trading needs. **Concerns mitigated by Angel One** **Lack of Personalization:** Introduced customizable features and tools tailored to individual trading preferences and needs. **Inadequate Educational Resources:** Provided comprehensive, easy-to-understand educational materials and resources to better inform and guide users. **High Brokerage Fees:** Reduced brokerage fees to make trading more affordable and attractive for a broader range of investors. **Slow Transaction Processing:** Upgraded technology to ensure faster execution of trades and real-time market data updates. **Inadequate Research Tools:** Enhanced research and analytical tools to support more informed decision-making. **Design Thinking used by Angel One** Angel One, a prominent Indian stock broking firm, utilizes design thinking to enhance their services and customer experience. Design thinking is a problem-solving approach that focuses on understanding users\' needs, redefining problems, and creating innovative solutions through a human-centered lens. Here's how Angel One might apply design thinking principles: 1. **Empathize**: Angel One would start by deeply understanding their users---investors, traders, and financial enthusiasts. This could involve conducting interviews, surveys, and user research to gather insights into their pain points, needs, and preferences. 2. **Define**: Based on the empathy research, Angel One would define the core problems or challenges faced by their users. For example, they might identify issues like difficulty in navigating their trading platform or a lack of educational resources for new investors. 3. **Ideate**: Angel One would brainstorm a range of creative solutions to address the defined problems. This phase encourages thinking outside the box, so the team might come up with ideas like a more intuitive app interface, personalized investment advice, or interactive educational tools. 4. **Prototype**: The best ideas would be turned into prototypes---simple, tangible representations of the solutions. For instance, Angel One might develop a mock-up of a new feature or a beta version of a redesigned app interface to test with users. 5. **Test**: These prototypes would be tested with actual users to gather feedback and understand how well they address the identified problems. Angel One would use this feedback to refine and improve the solutions. 6. **Implement and Iterate**: Once a solution is validated through testing, it would be implemented more broadly. However, design thinking is iterative, so Angel One would continue to gather feedback and make improvements over time. **Reference** 1. Wikipedia(https://en.wikipedia.org/wiki/Angel\_One\_(company)) 2. Angel one(https://www.angelone.in/aboutus) AIRBNB