Summary

This document provides an overview of AminoRich XP, a protein supplement that contains 15 different amino acids, soluble fiber, and essential vitamins. It details the market overview, nutrients, protein digestion, and target customers. The document also contains comparative analyses of the product against similar supplements.

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Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Market Overview Market for Prote...

Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Market Overview Market for Protein Supplements has grown very big in the past 10 yrs, because of the consolidation of old brands (B-Protin, D-Protin, Protinex, Protinex Diabetes & Prohance HP, Prohance D) prescribed by Drs. Ensure & Pediasure are advertised (OTC). Protein in the form of powder was earlier prescribed mostly by Gynecologists. Now, they are prescribed by Diabetologists, Consultant Physicians, Pulmonologists, Gastroenterologists, Oncologists, Nephrologists, Pediatricians & Top GPs. The sources of protein used in powder are Whey, Soy/Soya, Casein or Skimmed Milk. Whey is considered to be the best among supplemented proteins. Some brands provide Whey+Soy+Casein or Soy+Skimmed Milk as combination proteins. Supplemented Proteins have added Vitamins, Minerals & Fibre in various flavors- Chocolate, Vanila, etc. Most brands provide Vit A, E, C & Se in low conc. as Antioxidants. The serving size is 25g to 50g once/twice daily in packs of 200 - 500g jars. Dietary Protein (Egg or Dal) & supplemented Proteins have to be broken down in the gut into Amino Acids for utilizing them to synthesize various proteins as required by different parts of the body (eg. Synthesis of Collagen, Antibody, Muscle Protein etc) Whey, Soy & Casein take longer time for absorption (3-8hrs), % Utilization of Amino Acids is less (just 18%) & Bio-available Amino Acids is low (598-2088mg/S). Protein supplements contain 40-70% of Inactives including Maltodextrin (GI. 106-136) Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Nutrients Macro-nutrients Micro-nutrients (Requirement is more) Fiber (Requirement is less) (Not Digested) Carbohydrate Protein Fat Vitamins Minerals (Egg, Dal) (Butter, Oil) Prebiotic (Fruits & Vegetables) (Fruits & Vegetables) (Rice, Wheat) (Complex nutrients are broken down into simpler units for absorption) (Directly Absorbed – Many are in salt form) Glucose, Amino Fatty Food for Fat Water Major Minor Fructose Acids Acids Probiotics Soluble Soluble (Mg, Ca) (Se, Fe) (Vit A,D, E) (Vit B & C) Instant Tissue Stored Bowel Energy Growth & Repair Energy Health Act as Co-enzymes & Co-factors in the body Water, an important Macro-nutrient, accounts for about 60% of an adult’s body weight. Water is needed for the absorption & digestion of nutrients & hydration of the body. Every adult should drink 3-4 Litres of water per day. Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Protein Digestion (Protein Amino Acids Body proteins) Dietary & Supplemented Protein taken orally reaches the stomach. It is broken down partially into Peptides (2 or more Amino Acids bonded) by an enzyme The broken down parts reach the small intestine. They are further broken down into Amino Acids (AA) by another enzyme for easy absorption The absorbed Amino Acids are carried to the liver. They are converted into various proteins as required by the body. Eg. Antibody needed to resist infection There are 9 Essential Amino Acids (EAA) which should come only from dietary or supplemented protein. They cannot be synthesized by the human body Bowel The Liver helps to synthesize 6 Conditionally Essential Amino Acids (CEAA) & Non- essential Amino Acids (NEAA), some of them from Essential AA (Tyr from Phe) Protein synthesis in the body can take place only when all the 9 EAA are present in the right Qty & Ratio. Even if 1 EAA is absent, body protein cannot be synthesized-. Non-vegetarian diet provides More EAA – Vegetarian diet provides Less EAA (Lys, Thr are Rate-limiting AA) Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Proteinogenic Amino Acids - 20 (Which can synthesize body proteins) 9 Essential Amino Acids (EAA) should be from Diet. The balance 6 CEAA & 5 NEAA are Synthesized in the body Essential Amino Acids - 9 Conditionally Essential Amino Acids - 6 Non - Essential Amino Acids - 5 L- Leucine (Leu) L-Arginine (Arg) L-Glutamic acid (Gla) L-Isoleucine (Ile) L-Glycine (Gly) L-Alanine (Ala) L-Valine (Val) L-Glutamine (Gln) L-Aspartic acid (Asp) L-Lysine HCI (Lys) L-Proline (Pro) L-Asparagine (Asn) L-Threonine (Thr) L-Cysteine HCl (Cys) L-Serine (Ser) L-Phenylalanine (Phe) L-Tyrosine (Tyr) L-Methionine (Met) L-Tryptophan (Try) (Demand for CEAA is more in some (All the 5 NEAA are synthesized L-Histidine HCl (His) Conditions; but synthesis is less) adequately in the body) Rate Limiting EAA - Lys, Thr are less in diet Rate Limiting CEAA - Cys ARX does not provide NEAA Suppl. Proteins have less EAA Suppl. Proteins have lesser CEAA Suppl. Proteins have 36-38% NEAA Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Profile of ARX (Freely dispersible & tasty orange flavored powder in 5g Sachet) - 1 Sachet Twice Daily EAA (9) CEAA (6) Sol. Fiber Vitamin Minerals Antioxidant Sweetener Leu* Arg* RMD (300mg) P-5-P (1mg) Se & Mg (32mg) Astaxanthin (2mg) Neotame Ile* BCAA Gly* Growth of Active form Mg is Cofactor & The King of AOs Non-sugar Val* Gln Probiotics of Vit B6 Se is needed for to reduce Sweetener Lys* Pro & Antioxidant (GPx) Free radicals (Gly. Ind. is 0) Bowel health Cofactor in Thr* Cys* AA Synthesis Phe Taurine* (Whey, Soy, Casein & Skimmed milk Proteins do not contain Taurine) Met Try Total EAA : 2050mg (2.05g / 5g) + Total Qty of AA / 5g - 4000mg or 4g His Total CEAA : 1950mg (1.95g / 5g) * Key AA are given in higher concentration in ARX than in protein supplements - Helps in the synthesis of Higher qty. of Proteins & Peptides Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Specific Amino Acids for the Synthesis of Targeted Proteins & Peptides EAA (2g/s - 4g/d) --- Essential building blocks of Proteins & Peptides - needed during restricted diet BCAA (1g/s - 2g/d) --- Muscle Protein Synthesis - useful in lean muscle loss in elderly, Mtb infection, DM, etc Lys (0.55g/s - 1.1g/d) --- Carnitine Synthesis - conversion of Fat into energy (ATP) - needed for Contraction of muscles Thr (0.3g/s - 0.6g/d) --- Formation of Mucin, the innermost layer of the stomach - Antibody production in infection Arg (0.5g/s - 1g/d) --- NO Synthesis for Vasodilation & to regulate BP - production of IGF -1 for Insulin Sensitivity Gly (0.5g/s - 1g/d) --- Collagen Synthesis for Connective tissue health & Wound healing Cys (0.1g/s - 0.2g/d) --- Endogenous Glutathione Synthesis with Gln & Gly - best AO protection for immune cells Tau (0.5g/s - 1g/d) --- Tau as Anti-inflammatory, Antioxidant & Anti-atherogenic provides Cardio-protection AST (2mg/s - 4mg/d) --- The King among Antioxidants to protect the Brain, the Heart, the Liver & the Skin from ROS Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Antioxidants to scavenge Free Radicals Human Body including Cells, Tissues, Organs & Blood are subjected to Oxidation. During this Process a lot of Free Radicals are generated causing Damage within the Body called Oxidative Stress (ROS). This is associated with several age-related disorders. Glutathione (GSH) & Glutathione Peroxidase (GPx) - The body synthesizes Antioxidants (AO) to scavenge Free Radicals. The most important Intracellular AO, Glutathione is synthesized from, Gln, Cys & Gly (ARX). The addition of Selenium (Se) to GSH produces Glutathione Peroxidase (GPx). GSH & GPx protect the body from all types of free radicals. GSH & GPx levels are increased by P-5-P (Vit B6) which converts toxic Homocysteine in the blood into a useful Amino acid, Cysteine. Astaxanthin (2mg) - It is synthesized from Fresh water Algae (H. pluvialis) & is known as the King of Antioxidants. Astaxanthin is unique as it acts both inside & outside the cell membrane. Several clinical trials have shown its efficacy in Mitochondrial & Neurovascular Protection, CVD, DM, G.I. health & Immunity. It is 500 times stronger than Vit E, 800 times than CoQ 10 & 6000 times more potent than Vit C as Antioxidant. Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin RMD, Vit P-5-P, Mg, Se & Neotame RMD (300mg) is a soluble fibre. It delays digestion, reduces cholesterol & avoids spurt in sugar levels after taking carbohydrates. It increases the volume of stools, stool consistency & serves as a nutrient (prebiotic) for the proliferation of diverse good bacteria (probiotics) in the intestine. RMD is required in DM, CVD, Fatty Liver, etc. Vit P-5-P(Pyridoxal-5-Phosphate : 0.95mg) is the active form of Vitamin B6. It serves as a co-enzyme in protein metabolism & in the formation of Neurotransmitters. Vit P-5-P is needed for the synthesis of CEAA & NEAA. Vit P-5-P increases the intracellular Antioxidant, Glutathione, by converting toxic Homocysteine in the blood into Cysteine. Magnesium Citrate (Ele. Mg: 32mg) Mg is a mineral & is an important intracellular ion. It is involved in the synthesis of ATP or intracellular energy. The role of Mg is well established in diabetes, hypertension, cardiac arrhythmia, hyperlipidemia & muscle contraction. The deficiency of Magnesium (Mg) is high among Indians due to dietary insufficiency. Selenium (Se: 20mcg) is a mineral required in small quantity for the production of selenium dependent Glutathione known as Glutathione peroxidase (GPx). GPx is involved in lipid peroxidation as Antioxidant. It regulates and recycles the master Antioxidant, Glutathione (GSH). Neotame (GI 0) is an Artificial Sweetener (Sugar substitute) 8000X Sweeter than Sugar. It is 600X sweeter than Sucralose. Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin % Of AMINO ACIDS UTILISED FOR PROTEIN SYNTHESIS 100% 99% 82% 75% 68% 52% 50% 48% 32% 25% 18% 1% 0% AminoRich XP Whole Eggs Meat, Chicken & Fish Whey, Soy & Nuts % Used to Synthesise Protein % Converted to Sugars or Fats Column1 Powder 15 Xtra Power Amino Acids, RMD as Soluble Fiber, Vit P-5-P, Mg, Se & Astaxanthin Whey, Soy, Casein, Skimmed Milk Protein Brands Vs AminoRich XP Powder Protein powders contain 40-70% of Inactives or Excipients with added Sugar or Sucralose. Their absorption takes 3-8 hrs. AminoRich XP contains < 10% of Excipients with 0 Fat, No Added Sugar & No Added Maltodextrin. Absorption takes

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