Agribusiness Management PDF
Document Details
Uploaded by Deleted User
Tags
Related
Summary
This document provides an overview of agribusiness management, which encompasses the various functions such as marketing management, financial management, supply chain management, and human resource management, all aimed at driving the best possible returns of resources. Understanding customer needs and developing strategic plans for positioning products and services are crucial elements in this field.
Full Transcript
**management** - drives and directs the fi rms, farms, and food companies that come together in the food production and marketing system **agribusiness management** - management of any fi rm involved in the food and fi ber production and marketing system. **The key functions of management in agrib...
**management** - drives and directs the fi rms, farms, and food companies that come together in the food production and marketing system **agribusiness management** - management of any fi rm involved in the food and fi ber production and marketing system. **The key functions of management in agribusiness:** Marketing management Financial management Supply chain management Human resource management **Marketing management** - involves understanding customer needs and effectively positioning and selling products and services in the marketplace. \- focused on careful and planned execution of how, why, where, when and who sells a product or service and to whom it is sold **Marketing** - focused on the process by which products flfl ow through the food system from producer to final consumer **Financial managemen**t - includes generating the data needed to make good decisions, using the tools of fifi nance to make effective decisions, and managing the assets, liabilities, and owner's investment in the firm. **Profit** - is the driver for agribusinesses as they work to generate the greatest possible returns from their resources
