Digital Couponing Quiz PDF
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This document is a multiple choice quiz about digital couponing. It covers topics such as the history of coupons, the marketing purposes of coupons, and the advantages of digital coupons over traditional coupons.
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**Multiple Choice Quizz for Lesson 1: What is Digital Couponing?** 1. **What was one of the first companies to use coupons in the late 19th century?** - A. Pepsi - B. Coca-Cola - C. Procter & Gamble - D. General Electric 2. **What is the primary purpose of using c...
**Multiple Choice Quizz for Lesson 1: What is Digital Couponing?** 1. **What was one of the first companies to use coupons in the late 19th century?** - A. Pepsi - B. Coca-Cola - C. Procter & Gamble - D. General Electric 2. **What is the primary purpose of using coupons in marketing?** - A. Increasing product prices - B. Encouraging customer engagement and driving sales - C. Promoting new employees - D. Providing feedback to customers 3. **Which of the following is a major disadvantage of traditional coupons?** - A. Limited reach - B. Low production cost - C. Easy targeting - D. High redemption rates 4. **In which decade did the first digital coupons appear?** - A. 1970s - B. 1980s - C. 1990s - D. 2000s 5. **What is a major advantage of digital coupons over traditional ones?** - A. Higher printing costs - B. Broader reach and easier tracking - C. Less convenience for customers - D. Limited targeting capabilities 6. **Which technology allows businesses to send mobile coupons to customers near their store?** - A. Geofencing - B. QR codes - C. Mobile wallets - D. Social media 7. **How do digital coupons typically reduce costs for businesses?** - A. By offering higher discounts - B. By eliminating printing and distribution costs - C. By lowering employee salaries - D. By limiting coupon availability to specific regions 8. **What is the estimated average redemption rate for traditional physical coupons?** - A. 1% - B. 10% - C. 25% - D. 50% 9. **Which of the following allows consumers to store and redeem coupons easily on their phones?** - A. QR codes - B. Mobile wallets - C. Social media apps - D. Physical coupons 10. **What modern trend involves using AI to personalize digital coupons?** - A. Paper-based couponing - B. Personalized couponing with AI - C. Direct mail couponing - D. E-commerce coupons Here are the answers to the Multiple Choice questions for Lesson 1: \"What is Digital Couponing?\": 1. **B. Coca-Cola** 2. **B. Encouraging customer engagement and driving sales** 3. **A. Limited reach** 4. **C. 1990s** 5. **B. Broader reach and easier tracking** 6. **A. Geofencing** 7. **B. By eliminating printing and distribution costs** 8. **A. 1%** 9. **B. Mobile wallets** 10. **B. Personalized couponing with AI**
