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# Unit 1.1 Understanding Context, Audience, and Purpose **Learning Objectives** * Learn how context, audience, and purpose are linked to a text (AO3) * Learn how these factors influence the way a text is constructed (AO3) **Before You Start** 1. Have you heard or used the word "context" before?...

# Unit 1.1 Understanding Context, Audience, and Purpose **Learning Objectives** * Learn how context, audience, and purpose are linked to a text (AO3) * Learn how these factors influence the way a text is constructed (AO3) **Before You Start** 1. Have you heard or used the word "context" before? If so, when? For example, what does it mean if you are told to look at the "context" of an unfamiliar word to work out its meaning? 2. You will know the word "audience" - what is its usual meaning? For example, when you go to films or music shows with friends - who is the audience? Are audiences always the same people for every film or show? Why not? 3. "Purpose" will also be a word you probably know, but can you think of any synonyms for it? How might "purpose" and "audience" be linked? **Why is it Important to Understand These Key Ideas?** When you write any text, identifying audience, context, and purpose is vital. For example, consider this exam-style writing question: **Question:** After leaving school, a student decides to work for a year as a volunteer for a local charity. At the end of the year, the student returns to their previous school to give a speech about their experience to other students. Write a speech. In your writing, create a sense of a positive and enthusiastic attitude towards the experience. **Key Points:** * **Context:** Time (e.g., after leaving school), situation (e.g., working for a charity) * **Audience:** School members * **Purpose:** To explain why the experience was rewarding