Fair Marketing of Organic Products 8 Ps in Marketing PDF
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Central Bicol State University of Agriculture
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Summary
This presentation discusses the marketing of organic products, outlining the 8 Ps of marketing. It highlights the importance of considering factors like price, place, and promotion to effectively market organic products. It also emphasizes the importance of building a brand community through loyalty programs and events.
Full Transcript
Republic of the Philippines CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE Calabanga | Pasacao | Pili | Sipocot FAIR MARKETING OF ORGANIC PRODUCTS 8 PS IN MARKETING OBJECTIVES: Discuss marketing of organic products 8 Ps In Marketing PRICE Price that reflects the quali...
Republic of the Philippines CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE Calabanga | Pasacao | Pili | Sipocot FAIR MARKETING OF ORGANIC PRODUCTS 8 PS IN MARKETING OBJECTIVES: Discuss marketing of organic products 8 Ps In Marketing PRICE Price that reflects the quality, sustainability, and value of the product while remaining competitive. Consider premium pricing due to the higher cost of organic production but ensure it aligns with the target market's willingness to pay. PLACE Distribute the products through channels that align with the target market. This could include health food stores, organic markets, online platforms, and local farmers' markets. Ensure the distribution channels maintain the quality of the product. PACKAGING Use eco-friendly and sustainable packaging that reflects the organic nature of the product. Clearly communicate any certifications or organic labels on the packaging to build trust with consumers. PROMOTION Focus on educating consumers about the benefits of organic products. Utilize social media, influencer partnerships, and content marketing to raise awareness. Highlight unique selling points such as environmental benefits, health advantages, and quality. PEOPLE Ensure that your team is knowledgeable about organic products and passionate about sustainability. Their expertise and enthusiasm should enhance customer interactions and support. PARTNERSHIP Collaborate with organizations, influencers, or other brands that share your values and can help promote your organic products. Partnerships with eco- friendly brands or local farmers can enhance credibility and reach. PRODUCTS Maintain high-quality standards and ensure that your products truly meet organic criteria. Offer a diverse range to cater to various customer needs and preferences. PROGRAMMING Develop loyalty programs, educational workshops, or events that engage customers and build a community around your brand. Programs that focus on sustainability or organic living can foster deeper connections with your audience. THANK YOU!
