Summary

This presentation discusses business policy, including the concept of strategic management. It covers important elements such as mission and vision, core values, goals, and competitive advantages. The presentation also touches on the process of strategic management and organizational adaptation, including flexibility, innovation, change management, and learning culture. The document likely serves as an educational resource for learning about business policy and strategy.

Full Transcript

What is Business Policy? Business policy refers to the guidelines, rules, and frameworks that help an organization make consistent and effective decisions to achieve its objectives. STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT is a continuous process of strategy creation. It involves strategic...

What is Business Policy? Business policy refers to the guidelines, rules, and frameworks that help an organization make consistent and effective decisions to achieve its objectives. STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT is a continuous process of strategy creation. It involves strategic process like strategic analysis and decision-making, strategy formulation and implementation, and strategy control with primary objectives of achieving and maintaining better alignment of corporate policies, priorities, and success. Mission and Vision: Define the purpose Basic (mission) and aspirations (vision) of the organization. Concept Core Values: Principles guiding the organization's culture and decision- making. s in Goals and Objectives: Targets the organization aims to achieve. Business Competitive Advantage: Unique strengths that differentiate the Policy organization in the market. Resource Allocation: Distribution of and resources like time, money, and talent to achieve goals. Strategy Environmental Scanning: Analyzing internal and external factors influencing business operations. The Strategic Management Process 1.Goal Setting: Defining organizational objectives and mission. 2.Environmental Scanning: 1. Internal Analysis: Assessing strengths and weaknesses. 2. External Analysis: Identifying opportunities and threats (SWOT analysis, PESTLE analysis). 3.Strategy Formulation: Developing plans to achieve objectives based on analysis. 4.Strategy Implementation: Allocating resources and executing strategies. 5.Monitoring and Control: Evaluating performance and making adjustments as necessary. Globalizatio n refers to the integration of markets, economies, cultures, and policies across nations. It facilitates the free flow of goods, services, capital, technology, and information globally. Challenges such as managing Access to Cross-cultural cultural Increased Key Impacts: larger exchange and diversity and competition. markets. innovation. compliance with international laws. Organizational Adaptation is the process of adjusting structures, strategies, and operations to respond effectively to changes in the internal or external environment. Components: Flexibility: Ability to modify strategies and processes. Innovation: Embracing new technologies or methods. Change Management: Managing resistance and ensuring smooth transitions. Learning Culture: Encouraging continuous improvement and knowledge acquisition.

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