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# Unit 1.1: Understanding Context, Audience and Purpose **Why does knowing about these things matter?** If you understand context, audience, and purpose when writing a text, it will help you: * Include relevant content (e.g., a speech about music). * Write in the correct style (e.g., writing...

# Unit 1.1: Understanding Context, Audience and Purpose **Why does knowing about these things matter?** If you understand context, audience, and purpose when writing a text, it will help you: * Include relevant content (e.g., a speech about music). * Write in the correct style (e.g., writing for different age groups). * Use techniques to achieve your purpose (e.g., explanations require facts, persuasive texts might directly address the audience). If you understand the context, audience, and purpose when reading a text, it will help you: * Understand the mood or tone. * Identify how the writer achieved the purpose. * Engage emotionally with the views expressed. **Activity 4** How would you describe the mood or tone of the writer of the letter to the editor of the newspaper? **So, we can refine our definitions of context, audience, and purpose:** **Context:** This can be * The situation in which a text was created (e.g., criticism of island communities). * Conditions that influenced the writer (e.g., growing up on an island, political movements). * Wider political, cultural, or social movements (e.g., climate change). **Audience:** Audience can be: * A general group or category of people (e.g., those who read an article or hear a speech). * A specific individual. * Or even both! **Purpose:** Purpose can be expressed in simple terms (e.g., to persuade, to describe), but the writing intentions are often much more specific (e.g., persuade readers that islanders are not to blame). Crucially, texts can also be hybrids with multiple purposes. **Activity 5** **Based on the text, identify which words relate to context, audience, and purpose (consider audience carefully).**

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