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Department of Health Education and Promotion Faculty of Public Health and Tropical Medicine Jazan University, KSA Health Promotion Program Planning & Evaluation 3rd Session Introduction Dr. Yahya Alamir BSN, MAP, PhD ,Assistant Professor Public Health, Social & Behavioral Sciences Introduction t...

Department of Health Education and Promotion Faculty of Public Health and Tropical Medicine Jazan University, KSA Health Promotion Program Planning & Evaluation 3rd Session Introduction Dr. Yahya Alamir BSN, MAP, PhD ,Assistant Professor Public Health, Social & Behavioral Sciences Introduction to Program Planning & Evaluation Contents  Introduction  Health promotion planning models  Program Evaluation in health promotion  Task 2 Introduction  It is clear that health promotion can involve a wide range of different interventions to achieve health gain, used either on their own or in combination.  Purpose of Health Green and Kreuter (2005) summarize Promotion the purpose of health promotion as:  Intervening  To reduce, or prevent an increase in, the proportion of the population engaged in negative health behavior or exposed to negative health conditions ,and, Conversely  To increase the proportion that exhibits positive health behavior or is exposed to positive health conditions.  Bartholomew et al. (2001) note that health promotion programs may be directed at a number of different levels – individual, interpersonal, organizations, community, society and supranational. Based on? Ecological Model Important point:  Program planning and evaluation mirrors and complements the research process. Health Promotion Program Planning & Evaluation Health promotion planning and evaluation involves a process of:  Assessing,  Planning,  Implementing and  Evaluating interventions that promote population health. Planning/evaluation Overview Planning Models HP Programs Evaluation Models Evaluation HP Programs HP Programs  Activities/ Interventions and/or Events  that focus on:  help individuals make informed decisions about their health.  promote environmental changes To achieve specific objectives that will improve the health of individuals as well as, potentially, all individuals at a site. HP Planning Models  Planning is a series of decisions, from general and strategic decisions to specific operational details, based on the gathering and analysis of a wide range of information. HP Planning Models  Provide :  planned,  organized, and  structured activities/ interventions and/or events over time HP Program  The overall purpose of systematic planning is to identify goals and the most effective means of achieving them  Effective planning requires anticipation of what will be needed along the way towards achieving the goal.  This statement implies that the goal is defined, as are the necessary steps involved in reaching the goal.  Perhaps most importantly, it requires an understanding of the steps and how they interrelate. Main/common elements of HPPM  HP planning models in general , have common elements, although the elements may have different labels.  In fact, all models/programs involve three basic steps:  Planning,  Implementation, and  Evaluation Planning: Planning the program, includes:  Conducting a needs assessment of a health problem and its related factors and influences,  Prioritizing actions,  Selecting interventions, and  Making decisions to create and develop the program Then  Implementation of the program interventions and activities.  Evaluation of the program  to determine whether it has been implemented as planned and  whether it has actually affected the health problem or related factors (identified in assessment) that it was intended to affect. Models  The most common models that are used by health promotion professionals:  the PRECEDE-PROCEED Model, (PPM)  Intervention Mapping (IM),  Social Marketing. Share the three basic elements of planning, implementation, and evaluation. Keep in mind  Health Promotion theories and planning models have been developed and tested to guide professionals in the development of health promotion programs. Consider  Program staff members, stakeholders, and participants need to consider the:  setting,  population,  behavior,  their desired level of influence, and  practical issues such as resources when planning health promotion .programs Evaluation  At its simplest, the purpose of evaluation is to assess the extent to which interventions have achieved their goals.  Evaluation is a key element of good health promotion practice and an essential component of the health promotion planning cycle  Program evaluation is the systematic collection of information about a health promotion program in order to answer questions and make decisions about the program.  Evaluation is not a one -time but, ideally, an ongoing process Task 2- Class work Based on Your previous activity:  The Identified target population….  The Identified Health issues….  Make a list of behavioral issues related to the identified health issues/ common in your target population, and select only one of them  Due to Now  Write down for your assignment Thanks Good Luck

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