2024 ICT 8 Design Fundamentals PDF

LESSON 1 H Design Fundamentals R C ICT 8 SECOND QUARTER HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. S.Y. 2024 – 20...

LESSON 1 H Design Fundamentals R C ICT 8 SECOND QUARTER HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. S.Y. 2024 – 2025 LEARNING OBJECTIVES At the end of this lesson, you are expected to develop a general knowledge of the history of Graphic Design, identify different industries and career paths for Graphic Design, identify skills needed for success in various areas of Graphic Design. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. RATIONALE History helps us understand change. History gives us that library of elements to pull inspiration from. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. GRAPHIC DESIGN The art and profession of selecting and arranging visual elements – such as typography, images, symbols, and colors – to convey a message to an audience. Sometimes called Visual Communications. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN What is the purpose of Graphic Design? https://www.youtube.com/watch?v=5Rm3K4PE4wE DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN CAVE ART AT LASCAUX, FRANCE ANCIENT EGYPTIANS DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN MIDDLES AGES & INDUSTRIAL REVOLUTION Culture shifted from agricultural to a more industrialized way of life. With new machines, mass production began to allow for the duplication of items. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN THE PRINTING PRESS Invented by Johannes Gutenberg. Widespread mass communication. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN ART Nouveau (1890-1910) The New Art A style that sought to counter mass production and a unified society. Its forms are typically fluid and flat. Curvy, maximalist, and asymmetrical. The ideas of a return to natural forms also influenced architects, product designers and furniture makers. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN THE BAUHAUS (1919 - 1933) The Building House German artistic school. Its goal was to merge all artistic mediums into one unified approach. It wanted to provide order in an unorderly world and make it a better place. It is often abstract, angular, and geometric, with little ornamentation. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN The History of Graphic Design Styles - Part 1 - Bauhaus and Art Nouveau https://www.youtube.com/watch?v=BiKebTS_dy0 DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN ART DECO (1925 - 1940) It represented modernism turned into fashion. It was inspired by Pablo Picasso's Cubism. It was characterized by sleek geometric or stylized forms and by the use of man- made materials. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN SWISS DESIGN (1950s) Basic principles include minimalist graphics, the use of a modular grid system, asymmetrical layout and sans- serif fonts. It used white or negative space. Swiss style is considered the basis of modern graphic design. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN The History of Graphic Design Styles - Part 2 - Swiss Design and Art Deco https://www.youtube.com/watch?v=j__3SX0z2IM DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN Difference between Art Nouveau and Art Deco Art Nouveau features curving lines and organic forms, Art Deco is industrial and full of sharp edges. Art Nouveau uses soft, muted colors, and pastel shades. Art Deco uses bold, contrasting colors, and vivid hues. Art Deco Art Nouveau Art Nouveau Art Deco DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN Difference between Bauhaus and Swiss Design Bauhaus style use the same geometric shapes. Swiss use different techniques in their design. Swiss use more colors and more photography style than Bauhaus. Bauhaus used different fonts and Swiss only Helvetica. Bauhaus Swiss Design Swiss Design Bauhaus DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN Which is which? Art Nouveau Swiss Design Art Deco Bauhaus DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. HISTORY OF GRAPHIC DESIGN The evolution of graphic design is shaped by technological innovations, societal needs, and the visual imagination of practitioners. DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. CAREERS IN GRAPHIC DESIGN Job options Typical employers Photo Editor Advertising firms Animator Creative agencies Concept artist Design studios Illustrator Publishing companies Multimedia specialist Media and communication companies UI/UX designer PR agencies Advertising art director Creative director Digital marketer Game artist Production designer (theater/TV/film) Interior and urban designer DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. SKILLS FOR GRAPHIC DESIGN Drawing and sketching Creativity and innovation Communication Understanding of audience targeting Computer software skills DESIGN FUNDAMENTALS ICT 8 HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC.  HOLY ROSARY COLLEGE OF STA. ROSA LAGUNA, INC. S.Y. 2024 – 2025 QUESTIONS? Design Fundamentals