2 Semester Syllabus PDF

# Eighth Semester ## Government and Business (CO10801T) (5-0-0-5) **Objective:** To acquaint the students with current Economic and Social Reforms undertaken by the Government to lift trade and industry. **Unit - I** **Make in India:** - Program, policies - Process, Plan, Progress - Key Sector...

# Eighth Semester ## Government and Business (CO10801T) (5-0-0-5) **Objective:** To acquaint the students with current Economic and Social Reforms undertaken by the Government to lift trade and industry. **Unit - I** **Make in India:** - Program, policies - Process, Plan, Progress - Key Sectors, Opportunities - Key Reforms, Ease of doing business - Key Examples **Unit - II** **Start Up India:** - Definition: Start Up, Central and State Policy and Tax Incentives - Registering a Company in India, Service and Benefits - Start Up India Action Plan, Incubators, Initiatives by Banking and Financial Institution - MUDRA Bank Scheme, Start Up India Hub - Innovation and Business, Success Stories **Unit - III** **Stand Up India:** - Scheme and Guidelines: Bankers, Applicant and Handholding Agencies, Subsidy Schemes for SC, ST and Women - Stand Up India Ecosystem - Deen Dayal Upadhyaya Gram Jyoti Yojna, Saubhagya Yojana, Ujjawala Yojana **Unit - IV** **Skill India:** - Skill Development and Entrepreneurship, Government Initiatives and Policies, National Policy on Skill Development and Entrepreneurship - Pradhan Mantri Kaushal Vikas Yojana (PMKVY) - Directorate General of Training (DGT) - National Skill Development Corporation (NSDC) - National Institute of Entrepreneurship and Small Business development (NIESBUD) **Unit - V** **Sustainable Development:** - Hospitality and Tourism - Incredible India, Swatch Bharat Abhiyan - Infrastructure: - Roads - Bharat Mala - Power - Solar Power, Wind Energy - Housing - Pradhan Mantri Grameen Awas Yojana (PMGAY) - Financial Inclusion: Jan Dan Yojana **Suggested Reading:** 1. Status Report Start Up India 2. Annual Report by Ministry of Skill Development and Entrepreneurship (English and Hindi) 3. http://www.makeinindia.com 4. http://www.standupmitra.in 5. http://www.skilldevelopment.gov.in --- ## Research Methodology (CO10802T) (5-0-0-5) **Objective:** The objective is to equip the students with the basic understanding of research methodology and to provide an insight into the application of modern tools of analysis and interpretation. **Unit-I** **Theory of Research:** - Meaning and Objectives of Research - Process of Research - Types of Research - Research Approaches - Selection and Formulation of a Research Problem - Criteria of a Good Research Problem. **Unit-II** **Hypothesis and Research Design:** - Concept, Sources and Types of Hypotheses - Formulation of Hypothesis - Usefulness of Hypothesis in Business Research - Uses of Research Design - Steps in Preparing a Research Design - Exploratory or Formulative Design - Descriptive or Diagnostic Design - Experimental Research Design - Research Design for Business Studies. **Unit-III** **Sampling and Data Sources:** - Principles of Sampling, Sampling Process - Probability and Non-probability Sampling - Techniques of Data Collection - Process of Data Collection through Observation and Schedule - Construction of Questionnaire - Interview Technique in Business Research. **Unit-IV** **Measurement and Scales:** - Concept and Levels of Measurement - Tests of Sound Measurement-Test of Validity and Reliability - Concept of Scaling - Types of Rating Scales - Attitude's Scale-Likert Scale **Unit-V** **Interpretation and Report Writing:** - Meaning - Pre-requisites of Interpretation - Errors in Interpretation - Essentials of a Good Research Report - Types of Reports - Layout of a Research Report - Writing up of the Report - Evaluating a Research Report. **Suggested Readings:** 1. Goode and Hatt, Methods in Social Research 2. Tanushree Roy & Ramendu Roy: Shodh karyaapranali, Pravalika publications, Allahabad (Hindi) 3. Ramendu Roy & S. Banerjee: Fundamental of Research Methodology, Kitab Mahal, Allahabad 4. Kothari, C. R., Research Methodology, New Age Publication, New Delhi --- ## Human Resource Management (CO10803T) (5-0-0-5) **Objective:** The objective of the course is to develop a sound knowledge and understanding of different aspects of managing people and offer insights into recent trends in the field to the students so as to enable them to effectively manage human resource organizations. **Unit I** **Human Resource Management:** - Evolution - Nature, Functions and Objectives - HRM vs HRD, Roles and Characteristics of HR manager - Human Resource Planning: Concept and Nature. **Unit II** - Job Analysis: Process, Job description, Job Specification - Job Design: Concept and Approaches - Recruitment: Types, Process - Selection: Process, Methods **Unit III** - Performance Appraisal and Management: Process, Methods- Traditional and Modern, Challenges - Training and Development: Concept, Significance, On-the-Job Training Methods, Off-the-Job Training Methods **Unit IV** - Wage and Salary Administration: Concept, Process, Essentials of a Sound Wage and Salary Structure, Factors Affecting Wage and Salary Structure - Rewards, Incentives - Fringe Benefits: Nature and Types **Unit V** - Industrial Relation: Concept and Nature, Characteristics of Industrial Labour, Industrial Disputes: Nature, Causes and Settlement. **Suggested Reading:** 1. VSP Rao: Human Resource Management, Excel Books 2. K Aswathappa: Human Resource Management, McGraw Hill 3. Garry Dessler: Human Resource Management, Pearson Education 4. CB Mamoria: Personnel Management, Himalaya Publishing House 5. A Monappa & M S Sayadin: Personnel management, Mc Graw Hill 6. VP Michael: Human Resource Management, HPH, New Delhi 7. RS Dwivedi: Human Resource Management, Galgotia Publications 8. Edwin B Flippo: Personnel Management, McGraw Hill 9. Singhal Ajai Kumar: Human Resource Management, SPB, Allahabad (Hindi & English) 10. Malviya, A. K.: Human Resource Management, PPB, Allahabad (Hindi) --- ## Marketing Management (CO10806T) (5-0-0-5) **Objective:** The objective of this course is to provide a conceptual understanding of the subject and to make the student aware about the latest developments in the field of Marketing so as to enable them to face the upcoming challenges. **Unit-l** **Introduction:** - Concept and Scope of Marketing - Marketing and Economic Development - Marketing and Society - Marketing Philosophies: - Exchange - based - Production-based - Product-based - Sales-based - Society-based Marketing Philosophies. - Marketing Environment: - Micro and Macro - Marketing Research, Methods and Procedure. **Unit-II** - Buyer Behaviour and Market Selection: - Buyer Behaviour - Factors Influencing Buyer Behaviour, Buying Motives and Buying Process - Market Segmentation: - Levels and Pattern of Market Segmentation, Bases for Segmenting Consumer Market. - Market Targeting: - Patterns of Target Market Selection. **Unit-III** - Product and Pricing Decisions: - Product - Concept, Product line and Mix. - Product Life Cycle: - Product Planning and Development: Stages Involved, Product Packing, Branding and Labelling. - Pricing Decisions: - Steps Involved in Price Setting; Methods and Strategy. **Unit-IV** - Marketing Distribution Channels and Market Logistics: - Channel, Flows and Levels - Channel Design Decision - Channel Management Decisions - Marketing Logistics-Market Objectives and decision **Unit-V** - Promotion Decisions and Marketing Control: - Factors Influencing Promotion Decisions - Promotional Tools- A Brief Study of Advertising, Personal Selling and Sales Promotion - Concept and Types of Marketing Control - Rural Marketing in India. **Suggested Reading:** 1. Philp Kotler: Marketing Management 2. Philip & Duncan: Marketing Principles and Methods 3. Ramaswamy, V.S. and Namkumari: Marketing Management - Planning Control 4. Donald, S. Tull and Well, I.Z. Hawkins: Marketing Research 5. Johri, Lalit, M.: International Marketing - Strategies for Success 6. Malviya, A.K.: Marketing Management (Hindi), PPB, Allahabad 7. Sharma, D.C. & Baijal, V.M.: Marketing Management (Hindi).