Health Communication Strategies PDF

If you are already engaged in an issue --> pay more attention to new information about it Elaboration likelihood model (ELM) stimuli are needed...

If you are already engaged in an issue --> pay more attention to new information about it Elaboration likelihood model (ELM) stimuli are needed to grab our without engament attention Simple brief The most successful communication: clear lines of cause and effect grab attention advantages of decision rules and heuristics use what we know about -To engage people thinking about their health strategic communication in -To inform them about healthy choices its various forms -To persuade them to adopt safe + healthy behavior Practitioners of health The study and use of inform and influence indivudual an communication decision that enhances communication communication strategies health study of messages --> created meaning in relation to physical, mental and health communication social well-being Society --> Community --> Group --> Individual Effective health communication --> raise individual's awareness of health Level of health Individual risks and solutions --> motivation and skills --> create or strengthen positive comunication function: attitude  Group effective health communication--> influence policy makers and public Community opinion --> positive change in physical environment --> increase the availability health choice + improve the delivery of healthcase services help create new norms for behavior and standards for quality that affect Society population Ecological model physical condition + behavior--> affect the health , social welface + physical environment Intervention on multiple levels --> more effective than focus solely on one level how information is processed challenges to effective limited access to relevant health information (elderly, immigrants, low socioeconomic status,..) health communication different cultures and beliefs system multitudes of information source, traditional media, internet and social media risk perception --> when we are trying to gain attention for prevention messages critical bearing on when we are dealing with presentation of risk health communication Risk comparison used --> evaluate the value of different procedures or treatment in healthcare for --> explain the likelihood of contracting chronic illness --> estimated the dangers of patients environmental contaminats causality does A thing cause B (disease) Most health risk if you exposed to A, what is your likelihood discussion concerns Risk of contracting disease B ex: substance (benzen) source of potential damage Hazard: energy (electricity) or harm or adverse outcome process or condition the chance or probability that a person will be harmed or experienced an Risk adverse outcome if exposed to the hazards Exposure contact with a hazard toxicity the intrinsic ability of a substance to cause adverse health effects contronllable by the controlled by others individual not to be feared to be feared Underistimate (apathy, characteristic of the risk characteristic of the risk fatalism, optimism blas) overestimated (emotion, fear, perception) known unknown (7) managed in a resposible way managed in an irresponsible way natural industrial voluntary involuntary