1.1.1 Interactive media and the user experience (UX) to communicate information to an audience.docx

1.1.1 Interactive media and the user experience (UX) to communicate information to an audience Thursday, 1 February 2024 9:55 AM   **Interactive media** refers to a broad category of digital content and technologies that allow users to actively engage with and control their experience.   [Incl...

1.1.1 Interactive media and the user experience (UX) to communicate information to an audience Thursday, 1 February 2024 9:55 AM   **Interactive media** refers to a broad category of digital content and technologies that allow users to actively engage with and control their experience.   [Includes Various Forms:]   - Video Games - Social Media Applications - Mobile Apps - Web-Based Services   [Interactive Media Often Incorporates Elements:]   - Hyperlinks - Multimedia Elements (text, images, audio, video) - Features that enable users to navigate - Manipulate - Influence the content they are consuming   Interactive media encompasses a diverse range of digital content and technologies that facilitate active user engagement.   [This includes:]   1. **Video Games:** 1. **Social Media Applications:** 1. **Mobile Apps:** 1. **Web-based Services:**       Interactive media is characterised by its capacity to involve users in the experience, allowing them to control navigation, interact with multimedia content, and shape their overall interaction with the digital environment.   The user experience (UX) is integral to interactive media, shaping the overall interaction that individuals have with digital products and services.   UX encompasses the perceptions, emotions, and responses that users experience during and after their interaction.   The primary objective is to deliver an efficient, enjoyable, and satisfying interaction that meets user needs and expectations. \* *   [In the context of interactive media, UX plays a crucial role in various aspects:]   1. **Engagement:** 1. **Usability:**  1. **Emotional Connection:** 1. **Satisfaction:**  1. **Targeted Experiences:** Depending on the purpose of interactive media, UX design may create specific experiences, such as entertainment, education, social connectivity, or professional engagement     UX design is central to the success of interactive media, ensuring that users actively and positively engage with the content, meeting their needs and delivering a meaningful and enjoyable overall interaction.