Design Thinking Process and Empathy PDF

Design Thinking: Need finding and Empathy Week 5 © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. LESSON LEARNING OUTCOMES Students know and can define the stages in the Design Thinking Process Student s can define empathy and identify different persp...

Design Thinking: Need finding and Empathy Week 5 © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. LESSON LEARNING OUTCOMES Students know and can define the stages in the Design Thinking Process Student s can define empathy and identify different perspectives in a complex situation Students understand the role of empathy in the design process Student s can identi fy differe nt approaches to gaining empathy and apply differe nt tools Student s can differe nti ate betwee n solution s and needs Students can use empathy in a situation to identify underlying needs and insights © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Review Week 4 SWOT Tool Where do good ideas come from? click here.. Source: TED Case Study: Embrace © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Design Thinking Process DEFINE EMPATHY Source: Hasso Plattner Institute of Design © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. 130 million babies are born each year; 4 million die in the first 28 days. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. 1 out of 3 babies born in India is low-birthweight or premature. India has the largest number of neonatal deaths in the world. Constituting 30% of the global figure. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Design Challenge: Create a less expensive solution. $300 vs. $20,000 © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. © Banny Banerjee. Creating Innovation Leaders: A Global Perspective. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Source: facebook.com/embrace © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Source: gsb.stanford.edu © Banny Banerjee. Creating Innovation Leaders: A Global Perspective. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Embrace Today © Banny Banerjee. Creating Innovation Leaders: A Global Perspective. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Discussion Why is the role of empathy in the design thinking process so important? © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. 1. Empathize Empathy is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel. Through empathy, we are able to put ourselves in other people's shoes and connect with how they might be feeling about their problem, circumstance, or situation. Some questions to consider: What is the person feeling? What actions or words indicate this feeling? Can you identify their feelings through words? What words would you use to describe their feelings? These are just some of the guided questions that students can reflect on to identify the problem and how others are feeling about it. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Design Thinking Process © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Innovation is not an event. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Innovation is a (design) process. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Design Thinking Process Source: Hasso Plattner Institute of Design © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Abstract Insights Concepts Problem Domain Solution Domain Empathy Solutions Concrete © Banny Banerjee © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Divergent vs. Convergent Thinking Diverge Create choices © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Converge Make choices Empathy to Insight © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Design Thinking Process DEFINE EMPATHY Source: Hasso Plattner Institute of Design © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. em·pa·thy: the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Empathy you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience or simply, getting to WHY © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. HOW CAN WE GAIN EMPATHY? © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. The act of reasoning from evidence or factual knowledge. (“Why?”) Observation + Inference = INSIGHT An act or instance of noticing or perceiving a need. (“What?”) © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. IMMERSE. OBSERVE. ENGAGE. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Connect with people (in person). Seek stories, feelings, and beliefs. Source: Hasso Plattner Institute of Design © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Understand someone who is very unlike yourself. See the world with someone else’s eyes. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Taking on a (beginner’s) mindset Not judging Questioning everything Great listener © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Truly curious Finding patterns Immerse. Observe. Engage. Be a fly on the wall. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Challenge: What do you see? What is going on? What is the need? © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. What are needs? A physical, psychological or cultural requirement of an individual or group that is missing or not met through existing solutions. Verbs and activities (not nouns or solutions) that capture the motivations and emotions of people. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Exercise For each image consider … What do you see? What is going on? What is the need? © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Source: counterculturewaitress.wordpress.com © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Source: @Saigon/flickr.com © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. What changed when you started to define a NEED rather than offer a solution? © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Insights Abstract Solution Domain Problem Domain Empathy Concepts Concrete © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. Solutions © Banny Banerjee Immerse. Observe. Engage. Have a conversation. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved. TOOLS Journey Map Rich Picture JOURNEY MAP HTTPS://VIMEO.COM/78554759 Challenge: Working in small groups create a Journey Map for one of the following: Enrolling at FCHS from high school Selecting a schedule for Semester 2 Choosing a gift for a colleague you don’t know well Planning a trip Choosing a new pet RICH PICTURE https://www.youtube.com/watch?v=cGPVYQfdLIo Source: http://www.gestionorienteeverslimpact.org/tool/tool-test-3 RICH PICTURE –Example Source: http://systems.open.ac.uk/materials/T552/pages/rich/richAppendix.html CHALLENGE: Working in small groups create a Rich Picture for one of the following: Bullying online Recycling Food waste Overuse of social media Obesity *This course includes materials licensed by Stanford Center for Professional Development on behalf of Stanford University. The materials provided herein do not confer any academic credit, benefits, or rights from Stanford University or otherwise confer a relationship between the user and Stanford University. © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.