Typographic Design Study Guide PDF

Typographic Design STUDY GUIDE Typography Type Styles Body Copy Print (10pts – 12pts) Body Copy Electronic (16pts – 18pts) Increase the type by 30% when designing for the web or screens. 16pt. Body Copy is right for Web design. 18 pt. Body Copy is right for Web...

Typographic Design STUDY GUIDE Typography Type Styles Body Copy Print (10pts – 12pts) Body Copy Electronic (16pts – 18pts) Increase the type by 30% when designing for the web or screens. 16pt. Body Copy is right for Web design. 18 pt. Body Copy is right for Web design. Display Type (14pts – 300pts) Text Alignment Text alignment is a paragraph formatting attribute that determines the appearance of the text in a whole paragraph. Left-aligned (the most common). Legibility vs. Readability Leading Kerning Tracking Cutline or Photo Caption Orphan & Widow Line Length The optimal line length for body text is 50–75 characters Pull Quote A Pull Quote is a key phrase, quotation, or excerpt that has been pulled from an article and used as a page layout graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page. Pull Quote Gutter Gutter the space between columns of text, usually.125 inch Ligature In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Text Wrap Text wrap is a feature supported by many applications that enables you to surround a picture or diagram with text.  A two-page is a shared border edge between facing pages for 2-Page Spread the purpose of making a bound or folded project such as a book, booklet, newsletter, or greeting card. Drop Cap A drop cap (dropped capital) is a large capital letter used as a decorative element at the beginning of a paragraph or section. Teasers A teaser on your cover gives the reader a glimpse into the content of the magazine and makes them curious about your magazine. Add a few teasers on the cover about different subjects. This way there will always be a teaser that interests your readers. Bleed Bleed is a slight overlap of the printed area beyond the edge of a printed page that is used to ensure that the printed area extends past the trimmed edge of the paper, typically 1/8th to a 1/4th of an inch. Margin The white space at the top, sides, and bottom of a publication. Typically,.25 to.5 of an inch from the trim edge of a page. Readers Spreads A reader's spread is the consecutive placement of pages by page numbers. In other words, it's the order in which we read a publication. For example: A reader's spread in a book would have pages ordered like this: 1, 2/3, 4/5, 6/7 and so on. Printers Spreads A printer's spread is the imposed position of pages based on how many pages are in the publication. This is how an inkjet or laser printer gets to process pairs of pages. A printer's spread is not in consecutive page order.