Intro to Content Management Systems PDF

Intro to Content Management Systems This class Class introductions Course overview Introduction to content Content Management Systems Introduce Assignment #1 2 INTRODUCTIONS 3 Meet your Professor (Replace this slide) Add details you wan...

Intro to Content Management Systems This class Class introductions Course overview Introduction to content Content Management Systems Introduce Assignment #1 2 INTRODUCTIONS 3 Meet your Professor (Replace this slide) Add details you want to share with your class! 4 Introduce yourselves! Please introduce yourself to the class: o What name would you prefer we call you? o Where are you from? o What’s one thing you enjoy doing or something that makes you unique  5 COURSE OVERVIEW 6 What to expect in this course Lectures are scheduled in 3-hour blocks Each class will be some combination of lecture, discussion, and hands-on activity We will take a 15 minute break at the hour marks All the information about what we will cover each week, and when things are due, are in your Instructional Plan on eConestoga o Let’s review this together now… 7 Evaluations Your grade in this course is determined by the following evaluations: Assignment Quantity Weight Assignments 2 20% Group Projects 2 50% Quizzes 2 20% Peer Reviews 2 10% TOTAL 100% 8 Policy around late assignments All assignments in this course are due on Sundays by 11:59pm (local time) From the CDM Program Handbook: o If you need an extension, ask at least 24 hours before the due date Day 1 late = 20% reduction penalty Day 2 late = 40% reduction penalty Day 3 late = 100% reduction penalty REMEMBER: It’s much better to ask for help early! 9 Academic Integrity All assignments are run through Turnitin to check for similarity: 1. Your assignment compared to the web 2. Your assignment compared to other student assignments If similarity is high, you will be issued with an Academic Offence that goes on your student record Uploading any content to Course Hero, Chegg, or a similar site may result in expulsion from college It’s your responsibility to learn about and uphold Academic Integrity 10 Issue Escalation 4 Chair 1. If you are concerned about your grades or an academic misconduct incident, your first contact should always be your Instructor 3 2. If you cannot reach a resolution with the instructor, Program Assistant your next contact should be the Program Coordinator: o Darryl LeBrun: [email protected] 2 Program Coordinator 3. If the issue needs to be further escalated, contact a Program Assistant. If required they will arrange a meeting with the Chair, at their discretion 1 Instructor NOTE: You should NEVER contact the chair directly. 11 CONTENT 12 DISCUSSION What does content mean to you? Brainstorm until you find a working definition 13 Content vs Raw Data When we think of content, we often think in terms of written text Many also think of content as a form of raw data, used to convey information to people and systems HOWEVER, content is not the same as raw data o Content is created differently o Content is used differently (Barker, 2016, ch. 1) 14 How is content created? Content is created by people using the Editorial Process Just like creating a news article, content creation involves: o Modeling o Approving o Authoring o Versioning o Editing o Comparing o Reviewing o Controlling (Barker, 2016, ch. 1) 15 Intention of content When creating content, we are largely answering the following questions: o What should the subject of the content be? o Who is the intended audience of the content? o From what angle should the subject be approached? o How long should content be? o Does it need to be supported by media (graphics, video, etc.) These decisions must be made by people rather than computers (Barker, 2016, ch. 1) 16 Publishing content for human consumption Content is published and ultimately consumed by humans, not systems. Therefore, when we create content, we also must publish it for some point in the future. If the goal of our content is to capture an audience, make a sale, change opinion then we need to look at content as in investment in the future, not a record of the past (Barker, 2016, ch. 1) 17 Defining “Content” Based on what we’ve discussed on previous slides, we can define content like this: Content is information produced through editorial process and ultimately intended for human consumption via publication. Think about it – there is a lot of effort involved in both producing and publishing content (Barker, 2016, ch. 1) 18 ACTIVITY: Content review Now that we have discussed what content is, it’s your turn to review some content Go to your favourite website, review the main home page and make note of all the different types of content available (written, audio, visual, etc.) Next, note all the content that will change over the period of 1 year and what type of process would be involved in order to place that content and replace the existing… 19 CONTENT MANAGEMENT SYSTEMS 20 What is a Content Management System? Now that we understand what content is, we can discuss Content Management Systems A content management system (CMS) is a software package that provides some level of automation for the tasks required to effectively manage content (Barker, 2016, ch. 1) 21 Parts of a CMS A CMS is made up of many parts: o An editing interface to create content o Repository for storing content o Publishing mechanisms to deliver content Software may be stored on a local server, cloud host, or a combination of the two (Barker, 2016, ch. 1) 22 Seven stages of content management (Kiwak, n.d.) 23 The Discipline vs the Software A “content management system” is a specific manifestation of software designed to enable the discipline of content management. For example, a Customer Relationship Management (or CRM) software is a manifestation of the process (i.e. discipline) of customer relationship management The software follows the best practices as defined by the discipline of content management (Barker, 2016, ch. 1) 24 Types of Content Management Systems Web Content Enterprise Content Digital Asset Records Management Management (ECM) Management (DAM) Management (RM) (WCM) The management The management The management The management of content primarily of general and manipulation of transactional intended for mass business content, of rich digital information and delivery via a not necessarily assets such as other records that website intended for mass images, audio and are created as a Think WordPress delivery or video for usage in byproduct of consumption (e.g. other media business employee records, E.g. MediaValet operations (e.g. memos, internal sales records, reports) purchases, Think Microsoft contracts, etc.) SharePoint e.g. OneDrive (Barker, 2016, ch. 1) 25 ACTIVITY: Find examples for each type of CMS In groups of 4, work together to find an example of each of the below: o Web Content Management o Enterprise Content Manage o Digital Asset Management o Records Management 26 Summary Today’s class has covered: o Class introductions o Course overview o Introduction to content o Content Management Systems 27 References Barker, D. (2016). Web content management: systems, features, and best practices (First edition.). O’Reilly. Kiwak, K. (n.d.). Content management. TechTarget. 28 ASSIGNMENT #1: THE CMS AND HOW IT IS USED 29 Assignment #1 We have learned that content is different from raw data because it is created differently, with intent and through an editorial process For this assignment you dive further into CMS systems to see what you can learn Let’s review the instructions together…. 30