Podcast
Questions and Answers
Which metric does the speaker want to change to ensure their search line is at the top?
Which metric does the speaker want to change to ensure their search line is at the top?
- Keyword sales
- Competitive performance score
- Competitor ranking
- Search volume (correct)
What is the purpose of having 10 products?
What is the purpose of having 10 products?
- To improve keyword sales
- To increase search volume
- To achieve a competitive performance score (correct)
- To rank higher in competitor ranking
What is the speaker referring to when they mention 'phone Wallet card holder for a phone case phone wallet stick on the phone card holder credit for cell phone call holder stick on'?
What is the speaker referring to when they mention 'phone Wallet card holder for a phone case phone wallet stick on the phone card holder credit for cell phone call holder stick on'?
- Competitor ranking
- Search volume (correct)
- Competitive performance score
- Keyword sales
Which tool does the author recommend using to scrape data from competitors?
Which tool does the author recommend using to scrape data from competitors?
Which factor does the author mention as important when looking for competitors' products?
Which factor does the author mention as important when looking for competitors' products?
What is the author's minimum threshold for the number of products that should have a certain search term?
What is the author's minimum threshold for the number of products that should have a certain search term?
What is the purpose of using the BSR (Best Seller Rank) filter?
What is the purpose of using the BSR (Best Seller Rank) filter?
Based on the text, what ratio does the author recommend for selecting keywords for PPC campaigns on Amazon?
Based on the text, what ratio does the author recommend for selecting keywords for PPC campaigns on Amazon?
What search volume does the author recommend for creating a low search volume campaign on Amazon?
What search volume does the author recommend for creating a low search volume campaign on Amazon?
How does the author suggest organizing the keyword data in the CSV file?
How does the author suggest organizing the keyword data in the CSV file?
What is the author's recommendation regarding keywords with a competitor score of 9?
What is the author's recommendation regarding keywords with a competitor score of 9?
Which software is mentioned as a preferred option for keyword research in the text?
Which software is mentioned as a preferred option for keyword research in the text?
What is the main focus when launching a new product?
What is the main focus when launching a new product?
What is the term being searched for in the example mentioned in the text?
What is the term being searched for in the example mentioned in the text?
What is recommended to be excluded from campaigns in the customized sheet?
What is recommended to be excluded from campaigns in the customized sheet?
Which factor is NOT considered when selecting relevant keywords for SEO and PPC campaigns?
Which factor is NOT considered when selecting relevant keywords for SEO and PPC campaigns?
What is the relevance score range for keywords that are considered irrelevant and should not be included in SEO or PPC plans?
What is the relevance score range for keywords that are considered irrelevant and should not be included in SEO or PPC plans?
What is the recommended approach to sorting and organizing keywords for SEO efforts?
What is the recommended approach to sorting and organizing keywords for SEO efforts?
What is the purpose of using negative phrases and negative exact targeting in keyword research?
What is the purpose of using negative phrases and negative exact targeting in keyword research?
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Study Notes
Keyword Research and Relevance for SEO and PPC
- The author explains their approach to keyword research and relevance for SEO and PPC campaigns.
- They emphasize the importance of selecting relevant keywords based on performance scores and metrics.
- The author categorizes keywords into different levels of relevance, ranging from one to ten.
- Keywords with a score of one to five are considered irrelevant and should not be included in SEO or PPC plans.
- Keywords with a score of six or seven are usually competitor terms and may be included in the plan.
- The author provides examples of keywords and assigns them relevance scores based on their specific criteria.
- They mention that terms that are close but not exactly what they are looking for may still be included in the plan.
- The author suggests searching for keywords on Amazon to validate their relevance for a specific product.
- They explain that terms like "card pocket" and "stick on" are relevant to their product and receive higher relevance scores.
- The author recommends sorting and organizing keywords based on their relevance scores to prioritize SEO efforts.
- They also mention the importance of negative phrases and negative exact targeting to exclude irrelevant keywords.
- The author suggests keeping the highly relevant keywords for SEO in a separate phase and using them strategically in the campaign.
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