Within the mobile marketing funnel, after a consumer completes the 'Action' phase, which of the following represents the immediately subsequent stage?
Understand the Problem
The question describes the mobile marketing funnel. It asks you to identify which stage comes immediately after the 'Action' phase. You need to know the order of stages in a typical mobile marketing funnel to answer correctly. Focus on choosing the option that logically follows 'Action'.
Answer
Loyalty
Based on the search results, after the 'Action' phase in the mobile marketing funnel, the subsequent stage is 'Loyalty'. Some sources consider 'Conversion' the final step.
Answer for screen readers
Based on the search results, after the 'Action' phase in the mobile marketing funnel, the subsequent stage is 'Loyalty'. Some sources consider 'Conversion' the final step.
More Information
Many marketing funnels conclude with 'Conversion', where the customer makes a purchase or takes a specific action. However, some include 'Loyalty' as the stage that follows, focusing on customer retention and repeat purchases.
Tips
The marketing funnel stages can vary, so it's important to consider the specific model being used. Some models end at the point of conversion/action, while others extend to include retention and advocacy.
Sources
- What is a Marketing Funnel? - Constant Contact - constantcontact.com
- What is a Marketing Funnel? How They Work, Stages & Examples - advertising.amazon.com
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