Which statement is correct concerning quantitative analysis of customer value?

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Understand the Problem

The question is asking you to identify the correct statement regarding the quantitative analysis of customer value out of the four options provided.

Answer

The correct answer is B

The correct statement is: B) A profitable customer is a person, household, or company whose revenues over time exceed, by an acceptable amount, the company costs of attracting, selling, and servicing that customer.

Answer for screen readers

The correct statement is: B) A profitable customer is a person, household, or company whose revenues over time exceed, by an acceptable amount, the company costs of attracting, selling, and servicing that customer.

More Information

Quantitative analysis of customer value focuses on measurable data to understand customer worth. A key aspect is determining if a customer's revenue exceeds the costs associated with them.

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