Which of the following questions should a brand positioning statement answer?
Understand the Problem
The question asks which of the provided options is answered by a brand positioning statement. A brand positioning statement defines what a company does and for whom. It should tell the customer why they should choose your brand.
Answer
A brand positioning statement answers 'what' your business is, including your target market and unique selling proposition.
A brand positioning statement should answer 'what' your business is. It defines your target market, product/service category, and unique selling proposition, differentiating you from competitors.
Answer for screen readers
A brand positioning statement should answer 'what' your business is. It defines your target market, product/service category, and unique selling proposition, differentiating you from competitors.
More Information
A brand positioning statement is primarily for internal use, to ensure alignment in marketing, sales, and communications.
Tips
A common mistake is to confuse a positioning statement with a mission statement. A positioning statement focuses on 'what' you do, while a mission statement explains 'why' you do it.
Sources
- Figuring Out Your Brand Positioning Statement With 3 Simple Questions - tanknewmedia.com
- What is Brand Positioning, and Why is it Important to Businesses? - helmsworkshop.com
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