Which of the following is NOT part of the process for differentiating and positioning a product? A) Setting a uniform price for all products B) Communicating the chosen position to... Which of the following is NOT part of the process for differentiating and positioning a product? A) Setting a uniform price for all products B) Communicating the chosen position to the market C) Choosing the right competitive advantages D) Identifying possible competitive advantages
Understand the Problem
The question is asking to identify which option is not a part of the differentiation and positioning process for a product, implying a need to evaluate the definitions of each option in relation to marketing strategies.
Answer
Setting a uniform price for all products.
The correct answer is setting a uniform price for all products.
Answer for screen readers
The correct answer is setting a uniform price for all products.
More Information
Setting a uniform price is not part of differentiating and positioning a product because differentiation involves identifying unique competitive advantages and deliberately positioning a product in the market.
Tips
A common mistake is thinking pricing must be part of differentiation, but pricing is a separate strategy within the marketing mix.
Sources
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