Which of the following is NOT a role any participant plays in the buying process? A) Controller B) Evaluator C) Decider D) User
Understand the Problem
The question is asking to identify which role among the listed options is not typically associated with the buying process. It involves understanding the common roles that participants play when making a purchase decision.
Answer
Controller
The final answer is Controller.
Answer for screen readers
The final answer is Controller.
More Information
In the buying process, typical roles include users, influencers, evaluators, deciders, and buyers. A 'Controller' is generally not identified as a specific role in standard discussions about buying roles.
Tips
A common mistake is to confuse financial roles like 'Controller' with decision-making or influencing roles in the buying process.
Sources
- Which person below does not have a role in a buying center? - Chegg - chegg.com
- 8 Buying Roles to Look Out for in the Sales Process - newbreedrevenue.com
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