Which Custom Audience is better?
Understand the Problem
The question is asking for a comparison of different types of Custom Audiences in marketing, specifically which one is considered better based on size and specificity.
Answer
Specific audience is better for targeted conversions; broad audience for brand awareness.
A specific custom audience is generally more effective for targeted conversions and engagement, while a broad audience is better for brand awareness and reach.
Answer for screen readers
A specific custom audience is generally more effective for targeted conversions and engagement, while a broad audience is better for brand awareness and reach.
More Information
Broad audiences help expand brand influence but may not result in direct sales. Conversely, specific audiences efficiently target potential customers likely to convert, improving return on investment.
Tips
A common mistake is using overly broad audiences for campaigns aimed at driving conversions, which can dilute the effectiveness of the ads.
