Which are the most common variables in customer's lifetime value field?

Understand the Problem

The question asks to identify the most common variables in customer's lifetime value field. The options are reach, frequency, and monetary value in different combinations. The task is to determine which combination is most commonly used.

More Information

Reach indicates how many customers a marketing campaign touches. Frequency is how often the customer purchases. Monetary is how much the customer spends.

Tips

Ensure you understand all elements of the question before answering, in this case what Reach, frequency and monetary mean.

Sources

• [Solved] Question 5 After defining what kind of behaviour should be - studocu.com