What is the structure of customer-oriented organizations as shown in the diagram?
Understand the Problem
The image shows a diagram of customer-oriented organizations, illustrating the structure of segment-specific sales and marketing departments alongside consumer banking products. It highlights the transition from product-centric structures to cross-functional segment teams.
Answer
The diagram shows a customer-oriented structure with cross-functional teams linking segment-specific sales and marketing to consumer banking.
The diagram shows a customer-oriented organization with segment-specific sales and marketing departments connected to consumer banking divisions through cross-functional segment teams. It highlights a move from product-centric structures to customer-focused strategies.
Answer for screen readers
The diagram shows a customer-oriented organization with segment-specific sales and marketing departments connected to consumer banking divisions through cross-functional segment teams. It highlights a move from product-centric structures to customer-focused strategies.
More Information
Customer-oriented organizations prioritize consumer needs by structuring around segments and integrating across functions. This increases agility and better aligns products and services with customer demands.
Tips
A common mistake is assuming a product-centric focus without recognizing the cross-functional nature of customer-oriented designs.
Sources
- Modern Customer oriented organizational chart - Marketing91 - marketing91.com
- Inverted Pyramid Structure in Customer-Oriented Organizations - quizlet.com
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