What is a variable used in psychographic segmentation?
Understand the Problem
The question is asking for an example or definition of a variable that can be used in the context of psychographic segmentation, which relates to categorizing consumers based on their psychological attributes such as interests, values, and lifestyles.
Answer
Lifestyle
One of the variables used in psychographic segmentation is lifestyle.
Answer for screen readers
One of the variables used in psychographic segmentation is lifestyle.
More Information
Lifestyle is commonly used to segment a market by grouping consumers based on their daily activities, hobbies, interests, and their way of living.
Tips
Common mistakes include confusing psychographic variables with demographic variables such as age and occupation.
Sources
- Psychographic Segmentation: Definition, Examples, and Variables - instapage.com
- What Are Psychographic Variables? Definition and Examples - Indeed - indeed.com
- Psychographic Segmentation: Definition, Variables & Examples - questionpro.com
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