What is a business niche?
Understand the Problem
The question is asking for a definition of a 'business niche'. Understanding this concept is key for entrepreneurs and marketers looking to target a specific segment of the market.
Answer
A business niche is a focused area within a larger market, serving a specific audience with unique needs.
A business niche is a focused segment of a larger market with a specific target audience that has unique characteristics, needs, and preferences. It allows businesses to specialize and stand out from competitors.
Answer for screen readers
A business niche is a focused segment of a larger market with a specific target audience that has unique characteristics, needs, and preferences. It allows businesses to specialize and stand out from competitors.
More Information
A niche market is a specific subset of the broader market. Focusing on a niche can help a business more effectively meet customer needs and build loyalty.
Tips
Do not confuse a niche with a target market. A target market is broader, while a niche is a specialized segment within that target market.
Sources
- What is a Business Niche? Why Do You Need It And How to Find It? - ciib.org
- What Is a Niche Market? Top 10 Examples in 2025 - Shopify - shopify.com
- What is a Business Niche? - indeed.com
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