What are the two categories of cultural knowledge of concern to marketers?
Understand the Problem
The question asks to identify and list the two main categories of cultural knowledge that are relevant to marketers. This implies understanding how cultural factors influence marketing strategies.
Answer
Factual and interpretive cultural knowledge.
The two categories of cultural knowledge of concern to marketers are factual and interpretive.
Answer for screen readers
The two categories of cultural knowledge of concern to marketers are factual and interpretive.
More Information
Cultural knowledge is important for marketers so they can effectively tailor their campaigns and products to different audiences.
Tips
A common mistake is to only consider one type of cultural knowledge.
Sources
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