State whether the following statements are True or False. (Any Ten) 1) The societal marketing concept considers society's long-term best interests along with the satisfaction of cu... State whether the following statements are True or False. (Any Ten) 1) The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs. 2) Marketing Research plays an essential role in creating customer satisfaction. 3) Perception is a psychological factor affecting consumer behavior. 4) Marketing mix is a consumer oriented activity. 5) Intangibility is one of the challenges in service positioning. 6) Competition is an internal factor affecting pricing decisions. 7) Channels of Distribution create only place utility. 8) Integrated Marketing Communications (IMC) does not include Public Relations. 9) Prospecting is the first step in Personal Selling. 10) Consumer organisations protect the interest of producers. 11) Refillable or reusable packaging can be an effective rural marketing strategy. 12) Reasonable price is one of the factors contributing to the failure of brands in India.

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Understand the Problem

The questions are true/false statements related to marketing concepts. The question is asking to determine whether each statement is true or false.

Answer

1. True, 2. True, 3. True, 4. True, 5. True, 6. False, 7. False, 8. False, 9. False, 10. False, 11. True, 12. False

Here are the answers to the True/False questions:

  1. True
  2. True
  3. True
  4. True
  5. True
  6. False
  7. False
  8. False
  9. False
  10. False
  11. True
  12. False
Answer for screen readers

Here are the answers to the True/False questions:

  1. True
  2. True
  3. True
  4. True
  5. True
  6. False
  7. False
  8. False
  9. False
  10. False
  11. True
  12. False

More Information

Here is the solution to the true/false questions with explanations:

  1. True: The societal marketing concept emphasizes balancing company profits, customer satisfaction, and society's long-term interests.
  2. True: Marketing research helps understand customer needs and preferences, which is essential for creating customer satisfaction.
  3. True: Perception, how consumers interpret information, is a key psychological factor influencing their buying behavior.
  4. True: The marketing mix (product, price, place, promotion) is designed to satisfy the needs and wants of the consumer.
  5. True: Services are intangible, meaning they cannot be touched or seen, which poses a challenge in positioning them in the market.
  6. False: Competition is an external factor.
  7. False: Channels of distribution create time, place, and possession utility.
  8. False: Integrated Marketing Communications (IMC) includes all forms of communication, including public relations.
  9. False: Prospecting is an important step, but it is not the first step. Usually, preparation and planning come before prospecting.
  10. False: Consumer organizations protect the interests of consumers, not producers.
  11. True: Refillable or reusable packaging aligns with sustainability, appealing to rural consumers.
  12. False: While price sensitivity is a factor in India, brands can fail for many reasons beyond just reasonable pricing, such as poor quality, ineffective marketing, or changing consumer preferences.

Tips

Carefully consider the definition of each marketing concept. Pay attention to whether factors are internal or external to the company. Consider the perspective: are we talking about the interests of consumers or producers?

Sources

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