State whether the following statements are true or false. 1) The societal marketing concept considers society's long-term best interests along with the satisfaction of customers'... State whether the following statements are true or false. 1) The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs. 2) Marketing Research plays an essential role in creating customer satisfaction. 3) Perception is a psychological factor affecting consumer behavior. 4) Marketing mix is a consumer oriented activity. 5) Intangibility is one of the challenges in service positioning. 6) Competition is an internal factor affecting pricing decisions. 7) Channels of Distribution create only place utility. 8) Integrated Marketing Communications (IMC) does not include Public Relations. 9) Prospecting is the first step in Personal Selling. 10) Consumer organizations protect the interest of producers. 11) Refillable or reusable packaging can be an effective rural marketing strategy. 12) Reasonable price is one of the factors contributing to the failure of brands in India.

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Understand the Problem

The user has provided a set of true/false questions related to key marketing concepts. We need to classify the topic of these questions.

Answer

Here are the answers to the true/false questions. 1) True 2) True 3) True 4) True 5) True 6) False 7) False 8) False 9) False 10) False 11) True 12) True
  1. True
  2. True
  3. True
  4. True
  5. True
  6. False
  7. False
  8. False
  9. False
  10. False
  11. True
  12. True
Answer for screen readers
  1. True
  2. True
  3. True
  4. True
  5. True
  6. False
  7. False
  8. False
  9. False
  10. False
  11. True
  12. True

More Information

  • Societal marketing balances customer satisfaction with long-term societal well-being.
  • Marketing research identifies customer needs, which is essential for satisfaction.
  • Perception is a psychological factor influencing consumer choices.
  • The marketing mix aims to satisfy the consumer.
  • Intangibility makes service positioning challenging.
  • Competition is generally external, not internal, to a company.
  • Distribution channels create time, place, and form utility.
  • IMC includes public relations.
  • Prospecting isn't the first step in personal selling; preparation and research come first.
  • Consumer organizations protect consumer interests, not producer interests.
  • Reusable packaging aligns with rural marketing strategies.
  • Reasonable pricing is essential, not a cause of failure.

Tips

Carefully consider the scope and definitions of marketing concepts. Look for keywords that might indicate whether a statement is true or false.

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