___ refers to the possibility that the company will fail to earn the appropriate return on the money and effort it puts into the new product.

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Understand the Problem

The question is asking which type of risk is associated with a company failing to earn the appropriate return on its investment in a new product. This relates to concepts of financial risk and product management.

Answer

Product risk

The final answer is Product risk.

Answer for screen readers

The final answer is Product risk.

More Information

Product risk involves the potential for a new product to not meet market expectations, resulting in financial losses.

Tips

A common mistake is confusing product risk with investment risk. However, product risk specifically focuses on the performance of the new product itself.

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