List 5 items that you purchase regularly. Complete the table by filling in the brand that you purchase and why you purchase the particular brand. List a competing brand and explain... List 5 items that you purchase regularly. Complete the table by filling in the brand that you purchase and why you purchase the particular brand. List a competing brand and explain whether you would consider purchasing the competing brand (why/why not?)
Understand the Problem
The task involves listing five items you regularly purchase, identifying the specific brand you buy for each item, explaining your reasoning for choosing that particular brand, naming a competing brand, and finally, justifying whether or not you'd consider purchasing the competing brand.
Answer
Please see the answer for an example of a completed table.
Here is an example of how to fill out the table:
[ { "Brand": "Tide", "Why did you purchase this brand?": "Effective cleaning and trusted reputation", "Competing Brand": "Gain", "Would you purchase the competing brand?": "Yes, if it's on sale and offers similar cleaning power." }, { "Brand": "Starbucks", "Why did you purchase this brand?": "Consistent quality and familiar taste", "Competing Brand": "Dunkin'", "Would you purchase the competing brand?": "Yes, for a quicker and cheaper option." }, { "Brand": "Nike", "Why did you purchase this brand?": "Durable and comfortable athletic wear", "Competing Brand": "Adidas", "Would you purchase the competing brand?": "Yes, depending on the style and features of the product." }, { "Brand": "Coca-Cola", "Why did you purchase this brand?": "Classic taste and widely available", "Competing Brand": "Pepsi", "Would you purchase the competing brand?": "Sometimes, for a slightly different flavor profile." }, { "Brand": "Amazon Basics", "Why did you purchase this brand?": "Affordable and reliable everyday products", "Competing Brand": "Target's Up&Up", "Would you purchase the competing brand?": "Yes, if I'm already shopping at Target and the price is competitive." } ]
Answer for screen readers
Here is an example of how to fill out the table:
[ { "Brand": "Tide", "Why did you purchase this brand?": "Effective cleaning and trusted reputation", "Competing Brand": "Gain", "Would you purchase the competing brand?": "Yes, if it's on sale and offers similar cleaning power." }, { "Brand": "Starbucks", "Why did you purchase this brand?": "Consistent quality and familiar taste", "Competing Brand": "Dunkin'", "Would you purchase the competing brand?": "Yes, for a quicker and cheaper option." }, { "Brand": "Nike", "Why did you purchase this brand?": "Durable and comfortable athletic wear", "Competing Brand": "Adidas", "Would you purchase the competing brand?": "Yes, depending on the style and features of the product." }, { "Brand": "Coca-Cola", "Why did you purchase this brand?": "Classic taste and widely available", "Competing Brand": "Pepsi", "Would you purchase the competing brand?": "Sometimes, for a slightly different flavor profile." }, { "Brand": "Amazon Basics", "Why did you purchase this brand?": "Affordable and reliable everyday products", "Competing Brand": "Target's Up&Up", "Would you purchase the competing brand?": "Yes, if I'm already shopping at Target and the price is competitive." } ]
More Information
This activity explores brand recognition, purchase motivation, and consideration of competing brands. It highlights factors influencing consumer choices, such as brand reputation, price, quality and availability.
Tips
Avoid choosing items that you rarely purchase, the activity asks about items you purchase regularly. Be honest about why you choose a specific brand; this is about your personal preferences.
Sources
- Brand Equity and How to Build It - Qualtrics - qualtrics.com
- Unique Selling Proposition: What It Is & 15 USP Examples - OptiMonk - optimonk.com
- Competitive Pricing: Definition, Examples, and Loss Leaders - investopedia.com
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