________ is the agreement that gives a company the right to use another's brand name.

Understand the Problem

The question is asking about the type of agreement that allows one company to use another's brand name, and it provides multiple-choice options to choose from.

More Information

Licensing agreements allow one company to use another company's brand name, logo, or design in exchange for fees or royalties.

Tips

Confusing licensing with sponsorship or endorsement, which involve payments for brand promotion but do not grant ownership rights.

Sources

• Brand Licensing - Shopify - shopify.com
• Licensing Involving Brand Name Usage - Study.com - homework.study.com