In Porter's Five Forces model, do 'Substitutes' primarily affect industry profitability by encouraging reduced prices in certain commodities? True or False.

Understand the Problem

This question is testing your understanding of Porter's Five Forces model, specifically how the threat of substitutes impacts industry profitability. Substitutes limit the price that firms can charge, thus affecting profitability.

Answer

True

True. The presence of substitutes in Porter's Five Forces model does affect industry profitability by pressuring businesses to lower prices.

Answer for screen readers

True. The presence of substitutes in Porter's Five Forces model does affect industry profitability by pressuring businesses to lower prices.

More Information

Porter's Five Forces is a business analysis model that determines the attractiveness of an industry. Substitutes are other products that can satisfy the same consumer need.

Tips

Students may get this confused with the 'Threat of New Entrants' force which also affects prices.

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