In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya Ltd. conducted an online survey using a questionnaire. Identify the marketing func... In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya Ltd. conducted an online survey using a questionnaire. Identify the marketing function being used by Atulya Ltd.

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Understand the Problem

The question is asking for the identification of marketing concepts related to product, selling, and marketing strategies based on a given scenario regarding a company’s feedback collection. It aims to classify different marketing functions and concepts provided.

Answer

Gathering and analysing market information.

The final answer is gathering and analysing market information.

Answer for screen readers

The final answer is gathering and analysing market information.

More Information

Atulya Ltd. is using market research to gather customer feedback about their product. This helps in understanding customer needs and improving product offerings.

Tips

A common mistake is thinking it relates to customer support service rather than information gathering.

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