In a SWOT analysis, does an opportunity represent an internal resource or capability that gives your organization an advantage?
Understand the Problem
The question is asking whether an opportunity in a SWOT analysis represents an internal resource. SWOT analysis looks at Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal, while Opportunities and Threats are external.
Answer
An opportunity in SWOT is an external factor, not an internal resource.
In a SWOT analysis, an opportunity does not represent an internal resource or capability. Opportunities are external factors that could give an organization a competitive advantage.
Answer for screen readers
In a SWOT analysis, an opportunity does not represent an internal resource or capability. Opportunities are external factors that could give an organization a competitive advantage.
More Information
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. Strengths and Weaknesses are internal factors, while Opportunities and Threats are external factors.
Tips
A common mistake is confusing internal factors (Strengths and Weaknesses) with external factors (Opportunities and Threats). Always consider whether the factor originates from within the organization or from the external environment.
Sources
- Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities ... - ctb.ku.edu
- How to Perform a SWOT Analysis - Investopedia - investopedia.com
- SWOT Analysis Best Practices: Tips for Success - bschool.pepperdine.edu
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