In a survey about customer satisfaction, respondents are asked to rate their experience on a scale of 1 to 5, with 1 being 'very dissatisfied' and 5 being 'very satisfied'. What ty... In a survey about customer satisfaction, respondents are asked to rate their experience on a scale of 1 to 5, with 1 being 'very dissatisfied' and 5 being 'very satisfied'. What type of data is being collected?
Understand the Problem
The question asks us to identify the type of data collected in a customer satisfaction survey where respondents rate their experience on a scale of 1 to 5. We need to determine whether this data is continuous, discrete, attribute, or qualitative.
Answer
Ordinal data, using a Likert scale.
The data being collected is ordinal data, specifically using a Likert scale. This is because the ratings (1 to 5) represent ordered categories of customer satisfaction levels.
Answer for screen readers
The data being collected is ordinal data, specifically using a Likert scale. This is because the ratings (1 to 5) represent ordered categories of customer satisfaction levels.
More Information
Likert scales are commonly used to measure attitudes, opinions, and perceptions. They provide a range of responses, allowing respondents to express varying degrees of agreement or satisfaction.
Tips
A common mistake is to treat Likert scale data as interval data, which assumes equal intervals between each point on the scale. However, the difference in satisfaction between 'very dissatisfied' and 'dissatisfied' might not be the same as the difference between 'satisfied' and 'very satisfied'.
Sources
- Likert Scales: Definition, Examples, Tips & Analysis - SurveyMonkey - surveymonkey.com
- Collecting Feedback with 1 to 5 Rating Scale Surveys - zonkafeedback.com
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